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Senior Tech Growth Powered by HubSpot Solutions

Support aging populations and care networks with expert marketing, sales, and service strategies—powered by HubSpot and personalized by SmartBug.

Senior Tech Growth Powered by HubSpot Solutions

Harness the Full Power of HubSpot

Equip your team with a modern tech stack that fosters trust, boosts communication, and enhances care outcomes across the senior care ecosystem.

Customer Acquisition

Whether you’re marketing directly to families or selling B2B to senior living communities and healthcare systems, we’ll help you reach the right market and enhance your pipeline.

Digital Marketing and Paid Media | AgeTech
Website Management | AgeTech
Public Relations | AgeTech

Data Management & Compliance

Reliably store and manage sensitive or confidential information within your system according to industry standards and regulations, including HIPAA.

HIPPA Compliant Patient Profiles | AgeTech
Events and Content | Senior Living CRM Powered by HubSpot
Email Marketing | Senior Living CRM Powered by HubSpot

Onboarding & Engagement

Create meaningful but streamlined experiences that support users throughout the senior care journey.

Scheduling and Coordination | AgeTech
Automated Communication | AgeTech
Personalized Content | AgeTech

Customer Management

Unite data and communications in one centralized system that helps your team support customers and clients more efficiently.

Ticket Management | AgeTech
Communication Tracking | AgeTech
Billing and Payments | AgeTech

AI Capabilities

Leverage the power of artificial intelligence (AI) tools and functionalities to optimize internal tasks and effortlessly personalize interactions.

HubSpot Breeze Form Shortening Example
Chat Bots and Agents | AgeTech
HubSpot Breeze Buyer Intent Example

Integrations

Make sure your systems are talking to each other with technology that seamlessly integrates.

Our Approach to Senior Tech Growth

See how we help senior tech innovators, healthtech startups, and care solution providers connect, convert, and retain customers.

Build Trust with Every Touchpoint

From adult children seeking help for aging parents to enterprise care providers evaluating tech solutions, we’ll help you reach and resonate with your core audiences.

  • Audience segmentation by persona, need, or lifecycle stage
  • Campaigns optimized for trust-building and conversion
  • Multi-channel execution across SEO, email, PR, and ads
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How Potomac Psychiatry Increased Leads with a HIPAA-Compliant AI Agent

When Potomac Psychiatry needed a better way to connect with prospective patients, it turned to SmartBug. The result? Dr. Holo—a GPT-4-powered, HIPAA-compliant AI agent built and integrated into HubSpot to qualify leads, book appointments, and collect payments with empathy and accuracy.

Key results:

  • 139% increase in engagement time
  • 123% increase in professional referrals
  • 50% increase in inquiries that booked

This AI agent transformed Potomac’s digital experience, helping more patients access care while driving real business outcomes.

Take a Deeper Dive

Frequently Asked Questions

Explore answers to your most commonly asked questions.

Do you support HIPAA-compliant marketing and sales strategies?

Yes. We have extensive experience helping senior tech companies configure HubSpot in a HIPAA-compliant way, ensuring your marketing, sales, and service efforts protect patient and client data while remaining effective and scalable.

Can HubSpot really work for a senior tech or senior care company?

It can, and it does. HubSpot is a powerful, flexible CRM that can be tailored for senior tech use cases—from managing referral pipelines and caregiver communications to automating onboarding for aging adults or partners. We specialize in customizing HubSpot to meet your unique needs, regardless of your industry.

How do you approach marketing to both older adults and their caregivers?

We create persona-based marketing strategies that speak directly to both audiences. Whether you're targeting adult children researching solutions or older adults seeking independence, we tailor content, design, and messaging to resonate with each decision maker.

Do you offer AI-powered solutions for senior care brands?

Yes! From empathetic AI chatbots to lead qualification to personalized content delivery, we design custom AI solutions and workflows that align with your brand voice and business goals—while staying compliant and accessible.

Can you help us integrate HubSpot with our current tools?

Absolutely. Whether you're using care coordination software, EHRs, referral tools, or senior living CRMs, we can build custom or out-of-the-box integrations to ensure your tech stack is unified and efficient.

Bringing Innovation to Life—Faster.

From go-to-market strategy to CRM optimization, we help senior tech companies grow smarter and reach the people who need you most.

Browse Senior Tech Resources

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