Your Post-Launch Website Checklist
Here’s what you should be doing after launching your webpage and some additional services that we can provide.

Our Recommended Timeline
Every business’s website is different, but generally speaking, they all follow a similar post-launch timeline. This decisive timeline is typically measured in 30-day increments, each with its own objectives and milestones to stay on track for optimal website performance.
The following trajectory examples outline the progression of a website project’s primary goals within the first 90 days.
30 Days Post-Launch
- The internal team is trained on updating the website and performing the necessary tasks within the content management system (CMS).
- Analytics are accurate, and reports are validated to ensure metrics are showing up correctly in dashboards.
- Customer success and support tools are integrated with the new website, and live chat functionality is available.
- The first campaign or announcement of new features has been launched.
- Ensure inbound call tracking is configured and is reporting accurately in your CRM.
60 Days Post-Launch
- Compare pre-launch and post-launch benchmarks to understand how the new website has impacted traffic and lead generation metrics.
- Implement lead nurturing strategies using email marketing, SMS, and retargeting ads.
- Begin lead scoring based on interaction with the website and content.
- Smart content has been implemented, and other third-party systems have been integrated into the website’s functionality.
- A/B testing on website content like buttons and CTAs has begun.
- Implement user flow tracking with HubSpot’s Customer Journey Analytics or Google Analytics to understand where visitors are abandoning the sales process.
90 Days Post-Launch
- Establish a continuous improvement plan for the website, incorporating regular updates, feedback, and innovation cycles.
- Customer surveys are up and live within the CRM, and the survey system is functioning optimally.
- Create and update sales enablement collateral and sequences based on new website feedback.
- Explore and implement integrations between HubSpot and other tools used in your tech stack using Ops Hub.
Need a Reliable Partner to Guide You?
Below are a few ways we can accelerate your progress after your new site launch.
Post-Launch Services
Web Maintenance Retainer
Maintain and improve both the quality and performance of your SmartBug-built website.
- Works by scaling costs, resources, and priorities through dedicated project management and objective planning
- Includes general web maintenance, recommended improvements, and ad hoc bug fixes
Digital Strategy Retainer
Beyond just maintaining your website, our Digital Strategy Retainer propels your business forward. Leveraging our full-service capabilities, we offer integrated solutions in marketing, sales, customer success, integrations and more.
- Leverages data-driven insights to analyze performance, actively adapting to changing market trends and optimizing brand elements
- Includes consistent content creation, cost-effective support, plus SEO and security maintenance
Additional One-Off Projects
Address your unique business challenges and opportunities with bespoke solutions to meet your exact needs, whether that involves a targeted marketing initiative, a specific development project, or a comprehensive sales strategy.
- Assesses your project goals and the specific challenges you face and creates a strategy for execution
- Includes project launch, implementation, and follow-up
Contact Your PM
SmartBug’s team welcomes virtually any project pitch or idea—we’d love to hear about the initiatives you have in mind for your business!
Web Maintenance Retainer
Our post-launch Web Maintenance Retainer provides tiered support, ranging from basic bug fixes and ad hoc requests to comprehensive solutions, including phase 2 developments, page speed optimization, and accessibility improvements.
Maintaining Reliable Web Performance
Offering Tiered Price Options
Digital Strategy Retainer
Our post-launch Digital Strategy Retainer takes web maintenance and campaign optimization to a whole new level with even more advanced service offerings.
Prioritizing Progress and Business Growth
Driving Strategic Growth and Goal Achievement
Additional One-Off Projects
Our post-launch One-Off Project deliverable categories vary widely so we can meet the dynamic needs of our diverse client base.
Producing Diverse Deliverables to Meet Unique Needs
Presenting Our Findings and Making Recommendations
Contact Your Project Manager
SmartBug can help you figure out exactly what you’re trying to accomplish, work with you to develop a plan for success, plus so much more. Let us know what your goals are, and we’ll get you there.