The Importance of Martech in Driving Revenue and Optimizing Operations

   

April 20, 2022

As the world gets more complicated and connected, people are evolving in terms of how they want to be marketed to and communicated with. Savvy marketers must adapt to agile and fluctuating markets, becoming more advanced in the way they use different tools to communicate and capitalize on growth opportunities.

Marketing technology, also known as martech, is the collection of platforms and tools used to drive marketing, sales, decisions, analytics, and outreach. Knowing how the target audience operates drives the decision for what technologies are being adopted.

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