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Hubspot Inbound Marketing Partner Launches Senior Care Marketing Practice

October 31, 2012

SmartBug Media Builds on Expertise Marketing to Seniors and Track Record to Create Industry-Specific Inbound Marketing Practice

Irvine, CA (PRWEB) October 31, 2012 - SmartBug Media, a premier inbound marketing agency and leading Hubspot Certified Partner helping businesses generate leads, increase awareness and build brand loyalty, announced today it has launched a new practice specific to the area of senior care marketing. The new specialty practice expands upon the agency’s extensive expertise in senior care, home care, home healthcare and other related markets. Companies can learn more by visiting

SmartBug has executed successful campaignsmarketing to seniors for many leading senior care companies including; Brookdale Senior Living, Atria Senior Living, SNAP For Seniors and multiple region providers and referral agencies. SmartBug Media, a pioneer in the senior care marketing arena, publishes Inside Elder Care, an award-winning website dedicated to helping consumers families transitioning to senior care. SmartBug Media is also responsible for authoring the Elder Care Marketing Industry Report, now viewed by thousands as a go-to industry resource, offering strategic insight into the world of senior care marketing. The current version of the report can be found at

“As a result of our Elder Care Marketing Industry Report, we’ve learned that senior care communities are benefitting from inbound marketing at an incredible rate," says SmartBug president and founder, Ryan Malone. “Our leadership, deep level of industry knowledge and success rate for senior care companies of all sizes naturally led to the launch of this specialty practice.”

Through its experience and research findings, SmartBug understands that inbound marketing works for senior care companies ranging from senior housing to home care, to hospice or home healthcare. Inbound marketing has shown to reduce the cost per lead by attracting more prospects to company websites. Moreover, inbound leads cost more than 61 percent less than traditional marketing leads from channels such as tradeshows, telemarketing, and direct mail. Better yet, consistent inbound marketing realizes an average of 55 percent more website traffic, 97 percent more inbound links and 126 percent higher growth in the number of leads generated.

SmartBug creates and executes custom inbound marketing services and web design programs to help senior care businesses generate more leads and qualified website traffic, improve conversation rates, boost search engine rankings, build strong brand affinity and increase overall marketing ROI. The agency brings together a distinctive combination of skills in the inbound marketing and senior care industries, making SmartBug Media uniquely qualified to drive client success in this niche space.

About SmartBug

SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. Named in the top 1% of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot’s website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small business and leading brands such as Acxiom Corporation, Atria Senior Living, Brookdale Senior Living, HireRight, FiberLight, INC Research, Liberty Mutual, Morgan Stanley Smith Barney and Valpak. For a more information, visit or call 877-858-3922.