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We are living in a glorious era for content marketers, where the needs of the audience and the needs of Google have finally aligned. In the Covid era, audiences have demanded new levels of authenticity and empathy in our marketing, and Google continues to move toward prioritization of the same thing. Search intent and high-value content will win every day over keyword-stuffing and corporate bragging. Content and SEO are free to be the best of friends, and the opportunities ahead of us are exciting. – Ali Orlando Wert, SmartBug Media
December 9, 2021