By Jessica Vionas-Singer

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Last year, Jen and her team took Allbound, a SaaS startup, from $0 to $2M, and they did it all with inbound marketing and sales. When Jen tells her sales counterparts at other startups that her leads are 100% inbound, they typically look at her with wide eyes and open mouths and ask, “Really? I don’t understand how you can do that.”

View this webinar from March 30, 2017 where Jen outlined the exact steps Allbound took to reach $2M with inbound marketing. She walked through:

  • How to understand your buyer as an early-stage startup
  • How to leverage buyer insights and the buyer journey to create deal-winning content
  • How Allbound ultimately convinced its board that inbound was more effective than outbound

 

Who Is This Webinar For?

  • Those who are on the fence about implementing an inbound strategy at their company
  • Those who are convinced personally, but need some evidence to convince their team
  • Those currently doing inbound and looking for some advanced tactics


About the Presentation:

Original Air Date: March 30, 2017
Duration: 60 minutes
Cost: Complimentary

ACCESS »

 

About Our Presenter: Jen Spencer 

 

jen-spencerJen Spencer is the Vice President of Sales and Marketing for Allbound, an innovative SaaS platform that helps companies empower their resellers and distributors to be more customer-focused through content and collaboration. Those working in sales and marketing with limited budgets will want to hear Jen's talk to discover how to go from $0 to $2M in a single year with just inbound marketing and sales.

Connect with Jen on LinkedIn or Twitter!

 

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Jessica Vionas-Singer

About the author

Jessica Vionas-Singer is a Marketing Strategist at SmartBug Media where she leads the strategy behind inbound and content marketing activities to help a portfolio of clients exceed their sales and marketing goals. She fell in love with marketing at her first job at a technology company specializing in credit evaluation software. Prior to joining SmartBug, Jessica was the Director of Marketing at a B2B company that built software for analyzing genetics. Her background includes more than 17 years of marketing experience in content creation and lead-driving tactics, online presence and blog creation, social media engagement, budgeting and project plans, webinar and trade show event management, public relations, comprehensive promotional campaigns, and analytics. Jessica has a BS in Sociology from Montana State University – Bozeman. Read more articles by Jessica Vionas-Singer.

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