By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Twitter Introduces New Connect Tab on Mobile

Twitter rolled out a new Connect tab on mobile where users can find “a detailed list of people and accounts [Twitter thinks] you’ll enjoy following, all easily accessible in one place.” The Connect tab is available now to “everyone on Twitter for iOS and Android.” Read More

Google Analytics Introduces New User-Centric Analysis Capability

“With User Explorer, you can now analyze the actions that an anonymous individual has taken on your site or app. These insights can help improve the user experience when people interact with your business online.” Read More

Twitter Introduces Omnisearch

Twitter is building “a new information retrieval system called Omnisearch.” Read More

LinkedIn Explores Own Version of Facebook Instant Articles

LinkedIn is considering “its own version of Facebook’s Instant Articles, a feature that would allow publishers to host content directly on LinkedIn instead of posting links that direct people back to their own sites.” Read More

 

Helpful Ways to Grow Your Inbound Marketing

How A/B Tests in HubSpot Improve Your Content

As the Internet grows increasingly crowded with content in all shapes and forms, it’s more essential than ever for marketers to help their website – and the content on it– to stand out as much as possible. While it goes without saying that creating buyer persona and buyer’s journey-targeted pieces are the first step to successful content, where do you go from there? Read More

Beginner's Guide to Choosing A Marketing Agency

Choosing a marketing agency to partner with is a lot like … well, you’ve heard the analogies. It’s a lot like dating, marriage, buying a car, finding a needle in a haystack. Each of these examples circle back to the same general idea that some thought should be put into the decision in order to make the right choice. Read More 

Keys to Proper Web Design for Inbound

 Whether you're ready for a new website or starting from scratch, an effective website can have massive implications on  the success of your business. Pairing an inbound marketing strategy with a website optimized for inbound offers even greater benefits and can help generate more traffic and quality leads. Read More

5 Marketing Campaign Examples Every SaaS Company Needs to Run

SaaS companies usually start out marketing their products to their immediate audience and contact database.  Although this is valuable, it’s important to spread messaging wide and attract new visitors as well.  This blog will outline 5 promotional campaigns that every SaaS company should run. Read More

 
 

The Latest Marketing Reports 

Facebook Reaction Study

According to a new Facebook Reaction analysis from Quintly, the average Facebook user currently does not use Facebook reactions very frequently. While Facebook reactions have the potential to provide deeper insights into customer sentiment at a glance, a majority of user engagement with posts (97%) only involves likes, comments, and shares. The study also found that video posts on Facebook received 40% more reactions, and therefore offer more user feedback to marketers than image-only posts. Read More

The Future of Social

A new research report published by Social Fresh and developed with Simply Measured and Firebrand Group explores how social media brand marketers and decision-makers are using social marketing budgets and resources. Based on a survey of 551 digital marketers, this report provides insights into social planning and strategy, social media advertising, content marketing trends, and budgets.

2016 DMA Statistical Fact Book

The Direct Marketing Association’s annual report provides in-depth key marketing stats and insights from leading research sources and industry thought leaders across several areas of marketing, including social media, digital, email, data, mobile, and search. This report examines benchmarks for marketing spends, new platforms, emerging trends, customer engagement, and more. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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