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Klaviyo Product Update Roundup—July 2023

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August 16, 2023

By Kody Van Sistine

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!


July 2023

Engage App Users with Rich Push Notifications

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Klaviyo Engage App Users With Rich Push Notifications

Klaviyo Update Details

Klaviyo has introduced a new feature that allows you to add images to your mobile push notifications for both Android and iOS apps, enhancing their richness and context. This strategy can significantly boost customer engagement; rich push notifications have been shown to earn 25 percent higher click-through rates than those without images.

SmartBug's Impact

The introduction of image-enabled push notifications can revolutionize customer engagement strategies for businesses. The ability to add a visual element to notifications not only enhances their context and appeal but also drives significant improvement in engagement, with a 25 percent higher click-through rate compared to text-only notifications. This means businesses can now create more compelling, personalized communication touchpoints, fostering stronger relationships with their customers and driving better business outcomes.

July 2023

Simplify Your Customer Experience: Lead Capture with Shop for Klaviyo Forms

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Simplify your Customer Experience: Lead Capture with Shop for Klaviyo Forms

Klaviyo Update Details

The introduction of the Lead Capture with Shop feature in Klaviyo sign-up forms presents a significant advancement for Shopify users, enabling them to enhance their customer opt-in and purchasing experiences. The Shop app revolutionizes mobile shopping by providing a unified platform for brand discovery, order management, rewards, and shipment tracking, while its accelerated checkout feature simplifies transactions. Using the Lead Capture with Shop feature means customers who opt in can enjoy pre-filled account information and discounts at checkout, reducing the purchase process to a single tap.

SmartBug's Impact

The recently introduced feature, allowing customers to pre-fill their account information and discounts at checkout with a single tap, can greatly streamline the shopping experience for customers. This accelerates transactions and heightens customer satisfaction. For businesses, this feature aids in optimizing customer opt-in and purchasing experiences, enhancing brand discovery, order management, rewards, and shipment tracking—all key elements of boosting customer retention and driving business growth.

Take advantage of SmartBug services for streamlined implementation of Klaviyo and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today.


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Topics: Klaviyo, Klaviyo Product Update