HubSpot Product Update Roundup—INBOUND 2023
September 15, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
INBOUND 2023
SMS Messaging Roundup
*SMS is available as an add-on at Marketing Hub Pro+
**SMS is only available to U.S. customers
Learn More >
HubSpot Update Details |
HubSpot's SMS update shouldn't be overlooked. You can now easily send broadcast messages to existing and potential customers. To increase engagement and prompt action, you can send personalized reminders, offers, and updates using HubSpot's unified data. The editing experience you're familiar with from HubSpot allows you to craft effective messages, incorporating personalization tokens, links, and more. You have control over language, opt-out message preview, and campaign-linking settings. Scheduling options are provided, along with the ability to tailor your audience. Your messages can be personalized further with tokens that dynamically insert specific contact details. Custom workflows responding to customer behavior can also be created, ensuring timely delivery of messages. Comprehensive analytics offer valuable insight into the success of your SMS campaigns, helping you optimize your strategy. Alerts on remaining message counts help you manage your usage. |
SmartBug's Impact |
This update changes the game. With SMS integrated into HubSpot Marketing Hub Pro+, targeted, intent-based SMS campaigns can be swiftly launched to clients, prospects, and customers, all within the same system. Isn't it exciting that effortless reporting, extensive automation possibilities, and a sprinkle of AI are all part of this update? The entire team is thrilled to start implementing this update with clients. |
INBOUND 2023
AI in Marketing Hub & CMS Hub
*Review the full release notes for particular feature availability
HubSpot Update Details |
It's a thrilling time at HubSpot with innovative AI features being introduced. An AI-enhanced onboarding experience is being developed for simpler website creation. The AI-generated social copy feature allows social posts to be generated without leaving the blog editor. There's also an AI-powered blog post generator designed to inspire your blogging with topics, titles, descriptions, and outlines powered by ChatGPT and Semrush data. A button click will generate SEO-friendly titles or meta descriptions for your pages and blog posts, courtesy of the AI content assistant. This tool also allows image generation based on task prompts and offers slash and highlight commands for text editors across the platform. The campaign assistant is another handy tool, creating copy for LinkedIn or Facebook ads and enabling swift landing page creation from content generation. It's all about empowering you to achieve more, faster. |
SmartBug's Impact |
Isn't it thrilling to see the evolution of HubSpot in the realm of artificial intelligence? The introduction of these beneficial and time-efficient features to HubSpot's AI arsenal is truly remarkable. Tasks that previously took hours can now be accomplished swiftly, giving you more opportunities to focus on strategy. The goal is to craft targeted, revenue-boosting campaigns that are not replaced by AI but rather powered by it. This is a testament to how AI can serve as an invaluable partner in our strategic endeavors. |
INBOUND 2023
Sales Hub Prospecting Workspace
*Prospecting Workspace is currently in public beta and is available to all Sales Hub Pro+ customers.
Learn More >
HubSpot Update Details |
When it comes to managing your day, wouldn't you love a tool that's been designed with your needs in mind? HubSpot's new dedicated prospecting workspace for sales reps is that tool. Your entire prospecting experience is consolidated into one place, making it easier than ever to stay organized and focused. |
SmartBug's Impact |
With the introduction of HubSpot's dedicated workspace for sales reps, SmartBug and its clients are poised to gain considerable advantages. This innovative feature consolidates the entire prospecting experience into one place, streamlining organization and focus. It eliminates the need to swap between different applications because all necessary resources are readily accessible within this workspace. |
INBOUND 2023
Relaunch Commerce Tool as
“Commerce Hub”
*HubSpot Payments is available to U.S.-based customers only using a Starter+ edition of any hub
Learn More >
HubSpot Update Details |
HubSpot's Commerce Tool has been revamped and relaunched as "Commerce Hub," designed specifically for B2B SMBs looking to streamline their opportunity-to-revenue process. It's all about getting you paid faster, boosting your revenue, and saving time. |
SmartBug's Impact |
With HubSpot’s newly revamped Commerce Hub, designed specifically for B2B SMBs, it's now easier than ever to streamline your opportunity-to-revenue process. This all-in-one toolset aims to get you paid faster, boost revenue, and save time, providing a pay-as-you-go service with no extra monthly fees. It brings together quoting, payments, reporting, and customer data under one roof, offering insights and automation that are crucial for growth. Here's to making commerce simpler, more efficient, and better aligned with your needs! |
So many amazing updates came out of INBOUND 2023! See the full breakdown here >
Take advantage of SmartBug services for streamlined implementation of HubSpot and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!
About the author
Kody Van Sistine is was formerly a Partner Marketing Manager who enables and empowers sales and client services teams with the tools and expertise to delight their customers. With a diverse background in manufacturing, E-commerce, brand management, and content creation, I can bring a unique perspective to any marketing-related effort. I enjoy playing video games and working on a print-on-demand side hustle in my free time. Read more articles by Kody Van Sistine.