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HubSpot Product Update Roundup—INBOUND 2023

September 15, 2023

By Kody Van Sistine

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!




SMS Messaging Roundup

*SMS is available as an add-on at Marketing Hub Pro+ 
**SMS is only available to U.S. customers
Learn More >

HubSpot SMS Messaging Preview Image

HubSpot Update Details

HubSpot's SMS update shouldn't be overlooked. You can now easily send broadcast messages to existing and potential customers. To increase engagement and prompt action, you can send personalized reminders, offers, and updates using HubSpot's unified data. The editing experience you're familiar with from HubSpot allows you to craft effective messages, incorporating personalization tokens, links, and more. You have control over language, opt-out message preview, and campaign-linking settings. Scheduling options are provided, along with the ability to tailor your audience. Your messages can be personalized further with tokens that dynamically insert specific contact details. Custom workflows responding to customer behavior can also be created, ensuring timely delivery of messages. Comprehensive analytics offer valuable insight into the success of your SMS campaigns, helping you optimize your strategy. Alerts on remaining message counts help you manage your usage.

SmartBug's Impact

This update changes the game. With SMS integrated into HubSpot Marketing Hub Pro+, targeted, intent-based SMS campaigns can be swiftly launched to clients, prospects, and customers, all within the same system. Isn't it exciting that effortless reporting, extensive automation possibilities, and a sprinkle of AI are all part of this update? The entire team is thrilled to start implementing this update with clients.


AI in Marketing Hub & CMS Hub

*Review the full release notes for particular feature availability

HubSpot AI tools in Marketing Hub and CMS Hub preview image

HubSpot Update Details

It's a thrilling time at HubSpot with innovative AI features being introduced. An AI-enhanced onboarding experience is being developed for simpler website creation. The AI-generated social copy feature allows social posts to be generated without leaving the blog editor. There's also an AI-powered blog post generator designed to inspire your blogging with topics, titles, descriptions, and outlines powered by ChatGPT and Semrush data. A button click will generate SEO-friendly titles or meta descriptions for your pages and blog posts, courtesy of the AI content assistant. This tool also allows image generation based on task prompts and offers slash and highlight commands for text editors across the platform. The campaign assistant is another handy tool, creating copy for LinkedIn or Facebook ads and enabling swift landing page creation from content generation. It's all about empowering you to achieve more, faster.

SmartBug's Impact

Isn't it thrilling to see the evolution of HubSpot in the realm of artificial intelligence? The introduction of these beneficial and time-efficient features to HubSpot's AI arsenal is truly remarkable. Tasks that previously took hours can now be accomplished swiftly, giving you more opportunities to focus on strategy. The goal is to craft targeted, revenue-boosting campaigns that are not replaced by AI but rather powered by it. This is a testament to how AI can serve as an invaluable partner in our strategic endeavors.

See how we support Marketing Hub >


Sales Hub Prospecting Workspace

*Prospecting Workspace is currently in public beta and is available to all Sales Hub Pro+ customers.
Learn More >

HubSpot Sales Hub New Prospecting Workspace

HubSpot Update Details

When it comes to managing your day, wouldn't you love a tool that's been designed with your needs in mind? HubSpot's new dedicated prospecting workspace for sales reps is that tool. Your entire prospecting experience is consolidated into one place, making it easier than ever to stay organized and focused.

No more switching between apps; everything you need is right here. You'll find new or urgent tasks highlighted, ensuring nothing slips through the cracks. And your big-picture goals? They'll always be within sight.

At HubSpot, there's a commitment to providing tools that help you work smarter, not harder. This new workspace is a testament to that commitment.

SmartBug's Impact

With the introduction of HubSpot's dedicated workspace for sales reps, SmartBug and its clients are poised to gain considerable advantages. This innovative feature consolidates the entire prospecting experience into one place, streamlining organization and focus. It eliminates the need to swap between different applications because all necessary resources are readily accessible within this workspace.

This feature also highlights new or urgent tasks, helping ensure no crucial activity goes unnoticed. It keeps broad business objectives in clear sight to help you align daily tasks with these long-term goals. HubSpot's commitment to creating tools that promote efficient work is evident in this workspace's design.

For SmartBug and its clients, this means heightened productivity, improved task management, and a more seamless workflow—all contributing to enhanced business outcomes.

See how we support Sales Hub >


Relaunch Commerce Tool as
“Commerce Hub”

*HubSpot Payments is available to U.S.-based customers only using a Starter+ edition of any hub
Learn More >
HubSpot Commerce Hub Product Launch preview image

HubSpot Update Details

HubSpot's Commerce Tool has been revamped and relaunched as "Commerce Hub," designed specifically for B2B SMBs looking to streamline their opportunity-to-revenue process. It's all about getting you paid faster, boosting your revenue, and saving time.

A toolset that's easy to use is at your fingertips, intended to speed up the time from when an opportunity arises to when payment is received. Your teams are empowered to unearth new revenue opportunities, and automation is there to cut down on manual billing tasks.

The best part? It's a pay-as-you-go service with no extra monthly fees.

The Commerce Hub is integrated into HubSpot’s customer platform, letting you run your commerce process right where your customers are. It brings together quoting, payments, reporting, and customer data in one place, providing you with all the insights and automation necessary for growth. So sit back and relax—commerce just became a whole lot simpler.

SmartBug's Impact

With HubSpot’s newly revamped Commerce Hub, designed specifically for B2B SMBs, it's now easier than ever to streamline your opportunity-to-revenue process. This all-in-one toolset aims to get you paid faster, boost revenue, and save time, providing a pay-as-you-go service with no extra monthly fees. It brings together quoting, payments, reporting, and customer data under one roof, offering insights and automation that are crucial for growth. Here's to making commerce simpler, more efficient, and better aligned with your needs!

See how we are supporting Commerce Hub >

So many amazing updates came out of INBOUND 2023! See the full breakdown here >

Take advantage of SmartBug services for streamlined implementation of HubSpot and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!

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Topics: HubSpot, HubSpot Product Update