By Alejandra Melara

We started the year with a bang! We WON HubSpot Partner of the Year 2021 and we couldn’t be more excited or proud. This award is more important to us than any other award we go after because we live and breathe HubSpot and inbound.

This is what our slack channels looked like this past Thursday during partner kickoff when the Impact Award winners were announced. 

And the winner for HubSpot partner of the year North America is…



SmartBug Media!!






Yes, we are all frantic users of the Giphy integration on Slack

What is HubSpot Partner of the Year?

HubSpot, is the leading (CRM) platform that offers its users a full platform for marketing, sales, and customer service. HubSpot uses the Partner of the Year award to recognize the member of its Solutions Partner Program that achieved the highest sold monthly recurring revenue (MRR) in its region for 2021. SmartBug has received this honor for selling more HubSpot to its clients than any other agency in North America, demonstrating that it remains one of the most strategic and creative marketing agencies in the world.

“We are HubSpot experts and are ecstatic to be awarded its most prestigious award. From being highly awarded and the partner with the most five-star HubSpot reviews in the Solutions Directory to having a team with 750-plus HubSpot certifications, SmartBug offers the best-equipped team to help businesses get the most value out of their CRM platform throughout the entire customer journey.” 

-Jen Spencer, SmartBug’s CEO

More clients than ever before are trusting us to help build their organization centered around HubSpot’s CRM Platform. The HubSpot Partner of the Year award quantifiable proves that.

We’re helping our clients unlock the power of HubSpot to grow better. Combined with our proven method of Intelligent Inbound®, scaling companies are gaining meaningful results.

Intelligent Inbound Marketing for Revenue Growth

We’re helping our clients grow better by unlocking the power of HubSpot. Combined with our proven method of Intelligent Inbound®, scaling companies are gaining meaningful results. This award is more important to us than any other award we go after because we know HubSpot better than anyone else in the industry. We know inbound better than anyone else in the industry. 

“Our clients come to us to drive revenue growth through Intelligent Inbound marketing, sales and service, and we know that HubSpot CRM is the best platform to run their business. Our goal is to continue helping companies grow better with Intelligent Inbound powered by HubSpot by enabling them to lean into the platform from all aspects of their business — from sales, marketing and customer service to web development and revenue operations. We are very grateful to have had such a wonderful partnership with HubSpot throughout our endeavors.”

-Jen Spencer, SmartBug’s CEO

Don’t believe me? Here are some facts that prove the unique specialization that SmartBug has within the HubSpot ecosystem:

  • Placing a premium on the professional development of its employees, our Founder and Chairman Ryan Malone created our famous quarterly Certification Days back in 2017. The company shuts down operations for one day each quarter for Certification Day, giving its employees the time to learn new skills and enhance the work they produce by earning online certifications through the HubSpot Academy

When HubSpot realized the success that this practice drives for SmartBug on a quarterly basis, it decided to create an annual version of its own — World Certification Week — which it has hosted together with SmartBug the past two summers.

  • We have a long, successful history as a HubSpot partner, starting with being one of its earliest partners to win the Global HubSpot Partner of the Year award in 2018 and being named one of a handful of initial elite partners when the tier was first established. 
  • Our approach has also earned us 15 HubSpot Impact Awards, have earned multiple HubSpot solutions partner certifications and accreditations, and have served on HubSpot’s North America Partner Advisory Council for several years. 
  • SmartBug was named to the prestigious Inc. 5000 Fastest-Growing Private Companies in America list for the fifth year in a row and the Adweek Fastest Growing Agencies list for the third consecutive year just this week. The agency has also earned 26 Comparably awards celebrating its work culture, along with hundreds of Marcom and other industry awards for its high-quality client work. 

“HubSpot’s partner community is essential to our goal of helping millions of organizations grow better, SmartBug Media has had an incredible impact on its customers’ success as well as on our organization. The entire HubSpot community congratulates SmartBug and the other Impact Award winners on this exciting achievement.”

-Brian Garvey, VP of the Solutions Partner Program at HubSpot

This is who we are at our core: Intelligent Inbound marketing for revenue growth and now more than ever, we are proud of being a SmartBug. 

Interested in working with HubSpot’s highest rated agency in North America? Check out our available positions here.

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Alejandra Melara

About the author

Alejandra Melara is a Marketing Manager based out of El Salvador, Central America. Ale is our very first LATAM employee. She's worked remotely for the past 5 years and she's had different roles in sales and marketing. In her free time, she works on creating educational videos around digital marketing for her "InboundNomad" social accounts where she promotes traveling the world while being a full-time marketer. Read more articles by Alejandra Melara.

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