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How to Use HubSpot's Content Assistant to Generate Blog Posts

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June 27, 2023

By Ale Melara

HubSpot's content assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO). The tool can also help you generate topic ideas by analyzing popular search queries related to a given topic and identifying gaps in existing content. 

The content assistant lets anyone write better blog posts faster and with less effort, making it an essential tool for any blogger or content marketer looking to improve their writing and grow their audience.

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Features and Benefits of HubSpot’s Content Assistant

Sure, an AI tool to improve your writing sounds great—but how exactly does HubSpot's content assistant help? Here are some of the tool’s key features and benefits. 

Real-Time Feedback

HubSpot's content assistant provides real-time suggestions for improving readability, clarity, style, grammar, and SEO as you write.

Topic Suggestions

The content assistant tool can help you generate topic ideas by analyzing popular search queries related to a given topic and identifying gaps in existing content.

Keyword Optimization

The tool can help you optimize your writing for SEO by suggesting relevant keywords and phrases to include in your content.

Tone of Voice Analysis

The content assistant can analyze your writing and provide suggestions for improving the tone of your content to better engage your target audience.

Increased Productivity

By providing real-time feedback and topic suggestions, the content assistant tool can help you write better blog posts faster and with less effort.

Improved Writing Skills

The tool can help you identify your strengths and weaknesses as a writer, providing tailored feedback to help you improve your writing skills over time.

How to Use HubSpot's Content Assistant to Generate Blog Posts

Here are step-by-step instructions on how to actually use the tool to write a blog post.

Start by navigating into Marketing -> Website -> Blog—which I’m sure you’re already familiar with. Once inside the blog section of your portal, you can either start a new post from scratch or rework an existing one. 

Let’s say you’ve decided to start a blog post from scratch, but you don’t have a title yet. To begin, type a forward slash (/) and you’ll get a drop-down with four different options: 

  • Generate paragraph
  • Generate outline
  • Generate ideas
  • Generate conclusion

Since you’re writing a blog from scratch and you need a title, the best option for you is to select the “generate ideas” option and give the tool a command to give you a few title options. For example, you could type, “Give me some title ideas for a blog around AI in the marketing world.”

Hit “generate” in the bottom-right corner, and you’ll get a few ideas:

Once you review the options and select the title you like best, go ahead and ask the tool to give you an outline for a blog post with the selected title:

Hit “generate” again and wait for the tool to work its magic. 

Once HubSpot's content assistant gives you an outline, you should go ahead and click “insert.” Your outline will be copied into the writing section of the blog post.

With your outline ready, you can begin to expand on each of the points or select the sections you want to write about and begin using the “generate paragraph” option.

You do this by selecting the section you want to write or expand on and highlighting it. This will open up the content assistant drop-down, which will give you a few options:

Because you’re looking to expand on a specific sentence, you’ll want to click “expand,” as shown below:

The tool will take a few seconds (while it’s “thinking”) before it gives you a paragraph. When it’s done, just hit “insert,” and you have your first paragraph!

Keep on repeating this same workflow until you’re satisfied with the final product.


Pro tip: Keep in mind that this content is generated by a machine, so it lacks the human touch that makes a blog post stand out from the rest. Before the post goes live, you or a colleague should revise the copy and make sure it sounds personable and has the right voice and tone for your business. 


Ways in Which You Can Use HubSpot’s Content Assistant Tool

Here are a few ways businesses have used HubSpot's content assistant tool that you can replicate:

  1. Analyze existing blog content and identify areas for improvement. 
  2. Generate new topic ideas for your blog. 
  3. Improve the readability of your blog posts. 
  4. Optimize your content for SEO without the need of a robust tool.


Overall, businesses have found that the content assistant tool is a valuable resource for generating fresh ideas and optimizing their posts for SEO. By using the tool to refine their writing skills and create high-quality content that resonates with their audience, companies can establish themselves as thought leaders in their industry and drive more traffic. Try it for yourself and see how much time you can save in your blogging process! 


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Topics: HubSpot, Content Marketing, Test Kitchen