August 29, 2013
By Dolly Howard
Last week at the #INBOUND13 conference, Brian Halligan, CEO of HubSpot announced a plethora of new products being launched in the near future. One of those products is Signals.
Signals is a browser-based app that allows your sales team to track their leads in real time. By insalling the app into a browser, you will receive up-to-the-minute updates on your prospects and leads. Singals integrates with GMail and Outlook so everyone can use the software.
By installing the app on your team's browser and email client, your sales team can track opens and clicks of emails, what kind of device the email was opened on, when and where the email is opened, and how many times your messages were viewed.
All notifications open swiftly in the top right hand corner of your browser and look like this:
image credit: HubSpot.com
As you can see from the screen shot, Signals also syncs with Salesforce.com and HubSpot.com. The goal of Singals is to help sales get alerted about new inbound leads the second they are assigned, no matter what they are doing. Now, sales teams everywhere can follow up faster and close more deals.
If you don't want to connect Salesforce.com or HubSpot, you can use signals for free to track emails. If you'd like to take your sales to the next level, you can connect Salesforce.com and HubSpot for around $10.00 per month per user. Not too shabby. On top of that they have a 30-day free trial of the products so you can test it before you buy.
Aside from receiving real-time updates and being able track email opens and clicks, Signals also connects with LinkedIn for free! You can watch prospects, leads, and customers in LinkedIn and be notified when they make a change to their profile. This comes in handy when someone gets promoted or switches jobs. Now, you can send a congratulatory letter as soon as that change happens.
To connect to LinkedIn - Go to the install page and click the Connect button next to the word LinkedIn on the right side of the page.
After you do that, you should see this in LinkedIn:
Have you downloaded or tried out Signals yet? What do you think about it? Do you think it's a better solution than Yesware?
About the author
Dolly Howard was formerly Director of Marketing for SmartBug Media. Previously she worked as a senior marketing consultant leading SmartBug Media clients in strategy for lead conversion improvement and total marketing ROI. As a past HubSpot employee, Dolly is excited to share her knowledge and help enterprise companies grow their business. Read more articles by Dolly Howard.