By Andy Williams

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If you're a marketer, you've heard the word buyer persona before. But how does one successfully create a buyer persona? How can you be sure you've set your organization up for success when implementing buyer personas? It's a two word phrase that holds a lot of impactful meaning for your business, and when personas are built correctly, a profitable return will be sure to follow. Check out our infographic to learn how to successfully build and develop buyer personas; the first step to a prosperous content marketing strategy.

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Andy Williams

About the author

Andy Williams is a Senior Designer based in Orlando, Fla. He enjoys clean and cohesive design and loves to design with data. Outside of work, Andy enjoys watching/playing soccer, spending time with his wife, two daughters and newborn son, and playing video games. Read more articles by Andy Williams.