If you're a marketer, you've heard the word buyer persona before. But how does one successfully create a buyer persona? How can you be sure you've set your organization up for success when implementing buyer personas? It's a two word phrase that holds a lot of impactful meaning for your business, and when personas are built correctly, a profitable return will be sure to follow. Check out our infographic to learn how to successfully build and develop buyer personas; the first step to a prosperous content marketing strategy.