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How to Build a Buyer Persona–The Quick and Dirty Guide

November 3, 2017

By Andy Williams

If you're a marketer, you've heard the word buyer persona before. But how does one successfully create a buyer persona? How can you be sure you've set your organization up for success when implementing buyer personas? It's a two word phrase that holds a lot of impactful meaning for your business, and when personas are built correctly, a profitable return will be sure to follow. Check out our infographic to learn how to successfully build and develop buyer personas; the first step to a prosperous content marketing strategy.

how to build a buyer persona


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Topics: Content Marketing, Inbound Marketing, Buyer Personas