August 17, 2015
By Aaron Riddle
We’ve all worked in certain industries where it took “months and months” of learning acronyms, processes, solutions and products to be able to speak the right language to your target audience. You begin to craft your content and over the course of a few months, you’re already getting burnt out trying to make your content interesting to your readers. How do you begin the process of engaging your readers with eye-catching content with not-so enticing industry topics?
Here’s a few tips to get the most of your “boring industries” blog posts:
Is there a constant problem or need that you’re noticing within your industry? Noticing trends from your customers? Use this opportunity to walk them through these problems and bring thought leadership to your organization.
For example, Angie’s List helps find local service providers to its users. While the core of their business is there, they are writing to their readers about specific problems or needs that one of their local service providers can help, like unclogging a drain or removing lime buildup in your dishwasher.
About the author
Aaron Riddle was formerly a Digital Project Manager at SmartBug Media. He has more than 9 years of marketing and project management experience helping organizations succeed in their digital marketing goals and objectives ranging from not for profits to large technology-based groups and businesses. Read more articles by Aaron Riddle.
Content MarketingRead More