By Paul Schmidt


As coined by Sean Ellis, A growth hacker is a person whose true north is growth." The importance of growth hacking is seen when early-stage companies are looking to grow their user/customer/contact database. Along with building an amazing product, early-stage companies should be thinking about user acquisition. User acquisition for small companies doesn’t always require the same kind of marketing infrastructure that larger organizations employ.

Here are 6 growth hacking resources that will get you up to speed and keep you current on the latest tactics for growing your business.

  • Intro to Growth Hacking: For those looking for a primer on growth hacking, Quick Sprout’s 10-chapter guide will take you a while to go through. It contains strategies and useful tactics. Read the first chapter if you’re new to growth hacking.

Join these networks:

  • Growth Hackers: This is the reddit for Growth Hackers. You’ll find the latest case studies and tactics from marketers and entrepreneurs.

  • This is the reddit for inbound marketing. Here you’ll find more broad-based marketing and sales content. There is a good amount of tactical growth hacking tips you find within their top-voted links.

  • Subscribe to HubSpot’s Growth Podcast: Mike Volpe, HubSpot’s CMO, is the main host of the HubSpot podcast. Each week he interviews a business leader, marketer or HubSpotter to talk about how they scaled their business, event, or product.

Read these two other gems:

  1. How to grow your user base: Brian Balfour, HubSpot’s VP of growth, shares his team’s methodology for growth hacking and experimentation. It follows a scientific and scalable process.

  • How to Grow a Blog: Anum Hussain, who leads HubSpot’s Sidekick marketing team shares some interesting growth-minded tactics on starting a blog from scratch. One of my favorite takeaways here are ways you can develop an audience even before you’re ready to launch a blog/product.

What are some of your favorite growth hacking resources?


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Paul Schmidt

About the author

Paul Schmidt is a director of client services at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston Read more articles by Paul Schmidt.

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