Much has been written about the growing senior population. Companies are scrambling to introduce goods and services that improve quality of life and provide peace of mind to the families of aging parents. However, our market is still in its infancy—providing an incredible opportunity for those who can connect unique offerings with the families who need them.
We commissioned the Elder Care Marketing Industry Report to better understand how our market promotes products and services. If you’re responsible for marketing to seniors or to companies that sell to seniors, you’ll find this report especially interesting. Our team worked hard to look beyond the obvious and bring out the insights that illustrate the state of senior care marketing today. One hundred sixty-six of your peers contributed to provide the new insights contained in this report.
In this report, you'll learn:
- The tools senior care marketers use and how effective they are
- What roles in "marketing" elder care marketers are responsible for
- The length of sales cycles and how they manage leads
- The size of budgets and how they measure lead generation
- What social media tools senior marketers use and what they want to learn about
Whether you are already marketing elder care products and services—or are considering doing so—my hope is that these insights will help you better allocate budgets, refine strategies and connect with your customers.
I hope you enjoy the report! Social media is all about sharing, so
I also encourage you to share the report with friends and colleagues. Feel free to share your comments.