viaPeople

Modernizing an HR Software Company’s Digital Look and Feel

viaPeople website design desktop view
viaPeople website design tablet view
viaPeople website design mobile view

Background

viaPeople is a software company that offers performance management, succession planning, and 360-degree feedback solutions with unparalleled customer support. Since early 2002, employers have partnered with viaPeople for best-of-breed products customized to meet each company’s unique requirements, designed by founders with decades of expertise in talent management technology.


viaPeople came to SmartBug Media® seeking an upgrade to the company website, hoping to elevate its digital presence and better appeal to visitors. Now with a more modernized website, viaPeople is better equipped to attract prospective customers and sell the brand as the best in the business.

viaPeople website design desktop view viaPeople website design mobile view

Visually Appealing Color Scheme

Pops of color create a fun and visually appealing design that prompts visitors to learn more about viaPeople’s people and products.

viaPeople website design tablet view

Compelling, Informative Copy

Refreshed website copy tells a clear and compelling story about the viaPeople brand, talent management expertise, and best-of-breed HR solutions.

viaPeople website design tablet view viaPeople website design mobile view

Clean and Modern Appearance

A clean, modern look supplemented with fun shapes and icons elevates viaPeople’s web presence for a refreshed appearance that attracts new customers.

viaPeople website design desktop view

Simplified Website Navigation

Streamlined navigation makes it easy for visitors to find exactly what they’re looking for on the new and improved viaPeople website.