Background
American Discovery Capital (ADC) is an independent merchant banking firm that provides advisory services and growth capital to leading founder-led and family-run companies.
Like its customers, ADC consists of entrepreneurs, making the firm empathetic, constructive, and relationship-oriented when it comes to understanding the needs and growing pains of founder-run businesses. They approached SmartBug Media® to create a custom website that better articulated ADC’s core values and to show potential customers how a family-oriented approach sets ADC apart from other merchant banking firms.
Now with a clean, concise, custom website, potential customers can easily understand who ADC is and verify that it’s the right choice for both private equity and investment banking.
