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SmartBug Media Helps Conversant Bio Realize 3,558 Percent ROI from Inbound Marketing Campaign

November 4, 2014

Case Study Details Impressive Results after Leader in Tissue Procurement for Pharmaceutical Research Turns to Inbound Marketing Agency for Lead Quality and Lead Volue

Irvine, CA—October 21, 2014 — SmartBug Media, a leading inbound marketing agency helping businesses increase leads, revenue, and brand loyalty, today announced the results of inbound marketing initiative for Conversant Bio, a leader in tissue procurement for pharmaceutical research. The case study is available at

Conversant Bio, which sells specific tissue samples to researchers investigating a range of serious diseases, was urgently seeking to upgrade to its marketing strategy with the goals of attracting the best prospects and clearly communicating its value proposition. The Alabama-based firm turned to SmartBug to invigorate its marketing efforts. SmartBug’s strategies, which included persona development, an inbound marketing playbook, blogging and premium content, and HubSpot COS development, yielded extraordinary results. In six months, Conversant Bio experienced:

  • A 250 percent month-over-month increase in lead growth
  • A 700 percent increase in qualified leads
  • An astonishing 3,558 percent ROI from the inbound marketing campaign

“Before the SmartBug-driven inbound marketing campaigns, the majority of our Web leads were either garbage or spam,” says Luke Doiron, Conversant Bio’s chief commercial officer. “We’re now experiencing significant ROI on our campaigns. Based on our historical customer purchase patterns, we expect the three-year return on this initial six-month investment to be above 14,500 percent. We’re thrilled!

“Conversant Bio is providing important products to the healthcare research community, where successful results can improve and even save people’s lives,” says Ryan Malone, CEO and founder of SmartBug Media. “We’re happy we could deliver an immediate inbound marketing impact to such an important client.”

To learn more about SmartBug Media’s inbound marketing expertise, visit

About Conversant Bio
Conversant Bio provides researchers around the world with hyper-annotated tissue samples in order to conduct informed, cutting-edge investigations into many of today's most problematic diseases. With a large prospective collections network of 36 U.S.-based clinical sites and an IRB-reviewed chain of custody quality control system, Conversant Bio provides the highest-quality samples on time and on budget. For additional information about Conversant Bio's services, visit the company's website at

About SmartBug
SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers, and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. Named in the top 1 percent of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot's website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products, and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small businesses and leading brands such as Acxiom Corporation, Atria Senior Living, HireRight, FiberLight, Liberty Mutual, Morgan Stanley Smith Barney and Valpak. For more information, visit or call 949-236-6448.