SmartBug Media Adds Public Relations to Award-Winning Agency Offering
June 15, 2017
IRVINE, Calif., June 15, 2017 /PRNewswire/ -- SmartBug Media, a leading growth marketing agency of HubSpot experts in inbound marketing, digital strategy, design, and marketing automation, today announced the expansion of its agency to include public relations to complement its award-winning marketing programs. More information on SmartBug's PR offer can be found at: https://www.smartbugmedia.com/public-relations-services.
SmartBug Media, founded in 2007, has the distinction of being among only a few HubSpot Diamond partners and is the highest rated marketing agency in the HubSpot ecosystem. It is also the most recognized agency over the last two years at the INBOUND conference with 10 awards and recognitions, including the People's Choice Client Growth Story, Happiest Customers, and Best Client Onboarding. The agency expects similar success with the launch of public relations.
In 2016, the nationally recognized agency made a strategic hire of PR and communications veteran Doreen Clark to be the Director of Public Relations and lead the development of the public relations strategy, thus resulting in the addition of PR to SmartBug's current core offerings. Clark has extensive experience leading strategic PR and communication efforts for both B2B and consumer organizations. She has worked with clients in the airline, legal, marketing, software, restaurant, startup, and educational industries, among others. Before SmartBug, she was hired to create the communication strategy for the Northwest pilot group, through the union, during the merger with Delta Air Lines. She created messaging for an internal and external audience, was a media spokesperson, and was responsible for the creation of consistent messaging across all channels of communication.
The new SmartBug Media PR offering, led by Clark, will focus on key areas ranging from expert sourcing and byline submissions to analyst relations, award submissions, and crisis communications, among others. "Public relations gives marketing a voice," says Clark. "Organizations of all sizes create content, and it is a natural next step to generate awareness, offer thought leadership expertise, and work to elaborate on conversations that align with organizational objectives."
SmartBug already has a roster of PR clients in the B2B space—including a client that has worked with more than 50 percent of the Fortune 500, an industry leader in the development of training programs for the global business community, and an international software organization—with a focus on enterprise and government sectors.
"Public relations are a natural extension of a growth marketing agency as it obtains massive reach from the content and thought leadership already created," says Ryan Malone, Founder and CEO of SmartBug Media. "We're excited about the early success of several new PR clients and expect this work to enhance the impact of all of our clients' work."
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest rated agency in the history of the HubSpot ecosystem. SmartBug also has the highest ROI documented from any HubSpot partner—3,558% and 14,500% ROI on a six-month and three-year campaign. For more information about SmartBug Media, visit https://www.smartbugmedia.com.