Clients of SmartBug Media are now able to use HubSpot products in line with HIPAA regulations. Learn more.

Skip to content
Supercharge Your Pipeline

Inbound Marketing Agency SmartBug Media Hosting SEO Webinar on Sept. 28

September 14, 2016

Leading HubSpot Partner Will Detail How to Align Keywords to Personas and The Buyer's Journey

IRVINE, CA - (Marketwired - September 14, 2016)- SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, announced it will host a live webinar to help marketers use keywords to optimize their websites and content for SEO. The webinar, Keywords Are People Too: Aligning SEO with Personas & The Buyer's Journey, will be held Sept. 28 at noon EDT. Interested marketers can register for the free webinar at

SEO can be confusing and complicated for marketers, who might not even know where to start optimizing their websites and content. SmartBug's webinar will demonstrate a step-by-step process to create, apply, and track a personalized SEO strategy by attaching each keyword to a persona and stage in the Buyer's Journey. Topics to be discussed during the webinar include:

  • Brainstorming and conducting keyword research
  • Mapping keywords to personas and Buyer's Journey stage
  • Creating content topic ideas

SmartBug Media Senior Consultants Hansen Hunt and Paul Schmidt will be the presenters for the webinar. Hunt has been a believer and practitioner of inbound marketing for 11-plus years, and he has demonstrated success across a broad range of industries and an eagerness to solve the most challenging problems. He is the president of SD Inbound Marketing, a non-profit with a series of inbound marketing educational events. Schmidt works with clients on SEO, analytics, lead generation, and inbound marketing strategy. Further, he has co-hosted multiple webinars with the HubSpot Academy and spoken on social media strategy at the annual #inbound conference.

"SmartBug's SEO process starts with detailed buyer personas, the psychology behind how those personas identify and choose solutions, and then the phrases and keywords they use to solve these problems," says Jessica Vionas-Singer, Senior Consultant at SmartBug Media. "Our upcoming webinar details this strategy for marketers who want an effective yet uncomplicated approach to their SEO efforts that will improve the user experience at an individual level. Hansen and Paul will offer webinar attendees advice on establishing a clear path to personalizing SEO and a template to get started immediately."

The webinar is scheduled to last 60 minutes and is free, but space is limited. For more information, visit or contact moderator Jessica Vionas-Singer at 

About SmartBug Media
For more than seven years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. We also boast the highest ROI documented from any HubSpot partner—3,558% and 14,500% ROI on a six-month and three-year campaign.

For a free inbound marketing or Web design consultation, or to learn more, visit or call 949-236-6448.