Abstract

Learn a step-by-step process to create, apply, and track a personalized SEO strategy by attaching each keyword to a persona and stage in their buyer's journey. This session is for marketers who want an effective yet uncomplicated approach to their SEO strategy that will improve the user experience at an individual level.

Topics include:

  • Brainstorming and conducting keyword research
  • Mapping keywords to personas and buyer's journey stage
  • Creating content topic ideas
  • And more!

Walk away from this session with a clear path to personalizing your SEO and a template to get started immediately.

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Session Feedback:

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"It was probably one of the best webinars I've participated in. The information was on point and it even had a real example and actionable steps to use for our own SEO research. Kudos to the team!"

"Content was excellent, and (to my mind) at the right level of complexity. The speakers were knowledgeable and communicated with great clarity and articulation."

"Rarely am I sad when a webinar ends. You guys rocked it! Lots of great information and you kept things moving. Excellent integration of the audience questions. Great job!"

About Presenter: Hansen Hunt

Hansen Hunt is a Senior Consultant at SmartBug Media. He has been a believer and practitioner of inbound marketing for 11+ years. He geeks out on craft beer, has an insatiable travel bug, and is passionate about helping people and companies pursue their purpose. His success across a broad range of industries and eagerness to solve the most challenging problems equips him to develop creative strategies and drive growth for clients.

Connect with Hansen on LinkedIn or Twitter!


About Presenter: Paul Schmidt

Paul Schmidt is a Senior Consultant at SmartBug Media. He works with clients on SEO, analytics, lead generation and inbound marketing strategy. He recently co-hosted an SEO webinar series with the HubSpot Academy and spoke on social media strategy at the #Inbound14 conference. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. He previously worked as a HubSpot Consultant as well as with a Boston-based search marketing agency. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston.

Connect with Paul on LinkedIn or Twitter!