Case Study Details Contextual Answer Service’s Marketing Growth After Turning to SmartBug Media to Develop a Best Practices Inbound Marketing Website
Irvine, CA—August 12, 2014 – SmartBug Media, a leading inbound marketing agency helping businesses increase leads, revenue and brand loyalty, today announced the results of its website design and development partnership with AnswerDash, the world’s leading website contextual answer service. The case study is available at http://www.smartbugmedia.com/case-studies/hubspot-cos-website-design-case-study-answerdash.
In an effort to upgrade its marketing profile, AnswerDash, which provides companies with contextually relevant Q&A solutions on their websites, sought to optimize its own Web presence and generate new leads. The upstart turned to SmartBug Media to design and develop a new website on HubSpot’s Content Optimization System (COS) to invigorate its inbound marketing strategy. The decision yielded some extraordinary results. In the 60 days after migrating to the new COS, AnswerDash experienced:
- A 10 percent increase in Web traffic
- A 60 percent month-over-month increase in lead growth—a number that Matt Blythe, AnswerDash’s Director of Marketing, “expects to climb as we fully leverage our new website”
- An astonishing 55 percent increase in social media presence
“Like many early-stage companies, the focus is on proving the concept and acquiring key, high-profile customers. As a result, the website often suffers. AnswerDash was no different,” says Blythe. “We knew we wanted to move to HubSpot’s COS, but we didn’t have the expertise to implement it. So it made sense to use one of HubSpot’s top partners to help us. We’d definitely recommend SmartBug Media. They took a basic concept, layered inbound marketing best practices on it, and brought it to life. Everybody—salespeople, marketers, customers, and prospects—have been impressed.”
“AnswerDash is solving a very pressing problem in an elegant and affordable way, “said Ryan Malone, founder and CEO of SmartBug Media. “We’re happy we could deliver a HubSpot COS website that contributed such immediate results.”
To learn more about SmartBug Media’s HubSpot COS website design packages, visit http://info.smartbugmedia.com/free-hubspot-cos-website-consultation.
AnswerDash is changing the way websites provide help to their Web and mobile visitors. A venture-backed startup out of Seattle, WA, that is based on proven university research, AnswerDash provides a point-and-click interface that allows any website to quickly and easily provide real-time, contextual help to visitors. Today's online users want to help themselves, and with AnswerDash, websites can create a first-line, self-service approach to support with a proven record of reducing costs and churn, increasing sales, and, most importantly, creating happy customers who advocate for the quality customer experience of getting answers right where they want them. With minimal investment on a website's part, AnswerDash makes giving out answers to customers a huge asset for any company. For information on AnswerDash’s innovative solutions, visit www.answerdash.com.
SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers, and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products, and white paper marketing. Named in the top 1 percent of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot’s website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products, and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small business and leading brands such as Acxiom Corporation, Atria Senior Living, HireRight, FiberLight, INC Research, Liberty Mutual, Morgan Stanley Smith Barney, PlayerLync, and Valpak. For more information, visit http://www.smartbugmedia.com or call 949-236-6448.