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Inbound Marketing Agency SmartBug Media Publishes Guide to Content Mapping

May 17, 2016

Leading HubSpot Partner's E-Book Details the Importance of Connecting Content With Buyer Personas and the Buyer's Journey

IRVINE, CA--(Marketwired - May 17, 2016) -  SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, today announced it is publishing a guide to help marketers target content toward their buyer personas. The e-book, Mapping Content for Different Buyer Personas, is available as a free download at

Marketers developing inbound plans will often avoid mapping content to individual buyer personas, feeling this is frustrating, and even unnecessary, extra work. As a result, they miss out on the opportunity to successfully understand, organize, and present marketing content to the target audience. Content mapping ensures the right content is being offered to the right person and the right time in order to meet a felt need. SmartBug's new e-book details why mapping content to specific personas is an essential element of a strong inbound marketing strategy. Among the guide's features:

  • The importance of understanding personas before developing a content plan
  • Six questions to ask when researching content mapping for your personas
  • Six tips for troubleshooting an existing content library

"Every piece of content created and distributed should be designed to meet a need felt by the viewer," says Ryan Malone, SmartBug's CEO and Founder. "Understanding buyer personas and the content that should be targeted to them at each stage of the buyer's journey is essential for success. Our new resource teaches marketers how to map content that will resonate with their target audiences."

To download this e-book or learn more about SmartBug Media, visit

About SmartBug
For more than seven years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. We also boast the highest ROI documented from any HubSpot partner -- 3,558% and 14,500% ROI on a six-month and three-year campaign.

For a free inbound marketing or Web design consultation, or to learn more, visit or call 949-236-6448.