By Ale Melara
The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy.
As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology.
"Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says. "Activating and maximizing your tech stack gives you access to even more variety in your marketing campaigns. When working with clients, SmartBug® offers an end-to-end solution: We own the strategy, we do the work, and we create the reports to prove your marketing dollars are turning into real revenue."
Discover the Perfect Partner for Your RevOps Campaigns
Martech providers that have partnered with SmartBug to help companies utilize a complete tech stack to implement high-growth RevOps campaigns include the following:
Vidyard for Video Marketing
Vidyard is the video marketing platform that helps businesses maximize the impact of email, content, and digital marketing programs. Vidyard enables users to host and manage video content from one central spot for customized playback experiences that convert viewers into leads, and then prove the impact of video strategy with analytics that sync to the marketing tech stack.
CallRail for Call Tracking
The CallRail platform helps businesses improve marketing performance and enhance customer experience. CallRail offers a powerful and intuitive call tracking product built for data-driven marketers who generate inbound calls through their marketing.
RollWorks’ ABM Platform for Cross-Channel Campaigns and Account Progression
RollWorks is a complete account-based marketing (ABM) platform that identifies ideal customer profiles (ICPs), scores target accounts, and finds key contacts. This empowers organizations to run multichannel ABM campaigns, track funnel stage progression, and measure their impact on revenue.
Brandlive for virtual communications and event experiences
Brandlive brings the magic of television to virtual events, empowering users to host, produce, and support events by building elevated, fully customized live and recorded video platforms. Brandlive’s product suite—Events, Showrooms, Greenroom, and Allhands—enables anyone to host events with features including advanced registration and best-in-class audience analytics.
Sendoso for Direct Mail
Sendoso enables companies to build deeper and more trusted relationships by providing a physical point of interaction. Sendoso is a sending platform that delivers modern direct mail, personalized gifts, e-gifts, and their trademarked Physical Impressions at scale.
BHN Network for Digital Rewards
BHN Rewards (formerly Rybbon), a Blackhawk Network business and a leading provider of digital rewards, can help you raise awareness and receive the responses you’re looking for at every touch point in your strategy. BHN Rewards takes the pain and costs out of managing digital rewards with an industry-leading all-in-one solution for sending, tracking, and managing your rewards programs.
Leveraging all of these technology partners helps brands expand their reach, keep data about client interactions organized in one place, and attribute revenue to touch points to clearly identify what works. It provides a full revenue operations solution.
Let Us Help Integrate Your Tech Stack
“In this era of rapid innovation and investments in technology, boards of directors and investors are demanding that organizations show improvements in efficiency and alignment to justify those investments and drive performance. These trends are fueling revenue operations as a new approach to success, combining sales operations, marketing operations and customer success operations teams that work together according to a set of defined operating principles to maximize revenue and performance.”
—Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at chiefmartec.com
SmartBug is focused on RevOps and can support client initiatives by managing a robust martech stack to support them in their inbound marketing efforts.
Our team has been able to integrate a full marketing technology stack with CRM platforms such as HubSpot and Salesforce, managing both the setup and campaign strategies for many of our customers.
About the author
Ale Melara is a Sr. Content Marketing Manager based out of El Salvador, Central America. Ale is our very first LATAM employee. She's worked remotely for the past 5 years and she's had different roles in sales and marketing. In her free time, she works on creating educational videos around digital marketing for her "Inbound Nomad" social accounts where she promotes traveling the world while being a full-time marketer. Read more articles by Ale Melara.