By Sam Cressman
Adopting new software is difficult. Between simply logging in, navigating the user interface, and understanding how to execute tasks, it is easy to become quickly overwhelmed and lose focus on the value the software will provide.
Thankfully, in our digital age, help is never further away than a quick Google search. This is true regarding learning Marketo as a beginner. Marketo is a marketing automation platform that provides “end-to-end engagement for modern demand marketing.”
If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube.
Marketo’s Own Resources
Within Marketo, there are three resources that can help beginners: Marketo University, Marketo Resource Center, and Marketo Marketing Nation community.
A great place for beginners to learn Marketo is the Marketo University, which is transitioning into the Adobe Digital Learning Services library following Adobe’s acquisition of Marketo. The university offers free training, an on-demand course catalog, and Marketo Certifications.
One segment of the Marketo University free training is The “New to Marketo” learning path. This curriculum-style path focuses on email marketing, marketing automation, and different aspects of managing a customer relationship management (CRM) platform, all of which are critical to learning Marketo.
More specifically, the “New to Marketo” learning path focuses on the following topics:
- Marketing Automation Fundamentals
- Email Marketing Basics
- CRM Sync
- List and Data Maintenance
- Marketo Administration
- Marketo Certified Associate Exam Study Guide
Furthermore, although this course is currently free on the Marketo University, it is unclear if this course will be offered for free in the future, on the Adobe Digital Learning Services library.
Marketo Resource Center
The Marketo Resource Center is Marketo’s main content hub. Featuring content on virtually every topic related to Marketo and marketing, the Marketo Resource Center allows you to filter by various content types including articles, e-books, webinars, and videos.
If you are looking to learn about marketing strategy and how Marketo tools can help you reach your goals, the Marketo Resource Center is a great learning path.
Marketo Marketing Nation
If you have more specific questions around troubleshooting and/or use cases, the Marketo Marketing Nation can help.
This site features over 10,000 answers to questions, over 1,000 blogs, nearly 100 user groups, and often 100s of users online at any given time. If you have a question about Marketo, there is a good chance that you can quickly find an answer here.
Udemy is a technology-focused online learning platform that offers over 130,000 courses to 35 million students. Currently there are 11 courses for Marketo beginners, highlighted by the ShowMeLeads Marketo Foundation Training. A couple of these courses are free, though the majority must be purchased.
If you desire structure while learning and building skills, we would recommend Udemy as a strong learning path option.
Did you know that YouTube is the second largest search engine (behind Google, of course)? Just like Marketo Marketing Nation, if you have a question about Marketo, a Marketo user has very likely posted a video on YouTube to provide you with an answer.
Furthermore, Marketo’s own YouTube channel contains numerous videos featuring expert interviews and product demonstrations.
Taking the Next Steps in Marketo
Like all new software, especially marketing automation tools, getting started is always the most difficult part of the journey.
As you become more familiar with the vastness of Marketo and determine what learning paths work best for you, our Marketo blog posts and Marketo Audit Tool can help you evaluate and optimize your instance of Marketo for future success.