By Alejandra Melara

INBOUND22 is coming in fast! The agenda has been released, and it’s time to pick out the sessions you’ll be attending. The speaker lineup is top notch, and if you’re like me, you are counting down the days before you can consume all this content.

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. What’s the downside? There’s so much to choose from and so little time! 

We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. This article lists each day’s sessions in chronological order, to help you plan your schedule.

Wednesday: In-Person Sessions

1. How to Tech-Enable Your Business with Custom Apps and Integrations on HubSpot

Who can benefit from this session?
VP of Marketing, CMO, Marketing Director, Marketing Strategist

Presenters

Dave Lapointe

Guido Bartolacci

 

Sign up and read more details for this session.

 

2. MeetUp: Black@INBOUND & INBOUND Latino Party

Who can benefit from this session?
Marketers and creatives who identify with the Black and Latino communities

Presenters

Black@INBOUND: Shana Sumers

INBOUND Latino Party: Gerardo Betancourt

 

Black@INBOUND: Sign up and read more details for this session.

INBOUND Latino Party: Sign up and read more details for this session.

 

3. The Intelligent Inbound Podcast: Against All Odds

Who can benefit from this session?
Marketers and creatives in all roles who want to build an inclusive business model

Presenters

Jen Spencer

Stephanie Valenti

 

Sign up and read more details for this session.

 

4. Developing Successful Media Content for B2B: Goals, Team, and Process

Who can benefit from this session?
VP of Marketing, Marketing Director, Marketing Strategist, Writers, Content Creators

Presenter
Sam Balter

Sign up and read more details for this session.

 

5. Conversational Marketing: Is This the End of Mobile Apps?

Who can benefit from this session?

VP of Marketing, Marketing Director, Marketing Strategist

Presenters

Ted Franz

Emily Flanigan

 

Sign up and read more details for this session.

 

Wednesday: Virtual Sessions

1. What’s Next? The “Seller-Free Economy”—and the Future of Sales and Marketing as We Know It

Who can benefit from this session?

C-Suite Executives, VP of Marketing, VP of Sales, Sales Director, Sales Rep

Presenter

Marcus Sheridan

 

Sign up and read more details for this session.

 

2. How Modern CEOs, Founders, and Revenue Leaders Go-to-Market and Become Leaders in Their Category

Who can benefit from this session?
C-Suite executives, VP of Marketing, Marketing Director

Presenter

Sangram Vajre

 

Sign up and read more details for this session.

 

3. Three Epiphanies That Took Me from SaaS Hell to Unicorn Heaven

Who can benefit from this session?
C-Suite Executives for SaaS Companies, VP of Marketing, Marketing Director, Marketing Strategist

Presenter 

Mikita Mikado

 

Sign up and read more details for this session.

 

4. Virtual Selling: 5 Sales Techniques You Need to Change Now

Who can benefit from this session?

VP of Marketing, VP of Sales, Sales Director, Sales Rep
Presenter
Kim Orleski

 

Sign up and read more details for this session.

 

5. Meetup: Working with WordPress

Who can benefit from this session?

Web Developer, Web Designer, UI & UX Designer, Project Manager, Marketing Strategist

Presenter

Olivia O’Prey

 

Sign up and read more details for this session.

 

Thursday: In-Person Sessions

1. Three Things Holding You Back from Doubling Sales This Year

Who can benefit from this session?

VP of Sales, Sales Director, Sales Rep

Presenter

Amanda Holmes

 

Sign up and read more details for this session.

 

2. Things Every HubSpot Admin Needs to Know

Who can benefit from this session?
VP of Marketing, Marketing Director, Marketing Strategist

Presenter

Kyle Jepson

 

Sign up and read more details for this session.

 

3. The Anatomy of a High-Performing LinkedIn Ads Strategy

Who can benefit from this session?

VP of Marketing, Marketing Director, Marketing Strategist, Paid Media Strategist

Presenter

AJ Wilcox

 

Sign up and read more details for this session.

 

4. Four Tips for a Killer Pillar Page & Content Cluster Strategy

Who can benefit from this session?
VP of Marketing, Marketing Director, Marketing Strategist, Content Managers, Creative Writers

Presenter

George B. Thomas

 

Sign up and read more details for this session.

 

5. Cookie Monster Gonna Starve: The Future of 3rd Party Tracking

Who can benefit from this session?
VP of Marketing, Marketing Director, Marketing Strategist, Marketing Coordinator

Presenter

Samantha Kermode

 

Sign up and read more details for this session.



Thursday: Virtual Sessions

1. Viola Davis—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

Presenter
Viola Davis

 

Sign up and read more details for this session.

 

2. What’s Next? How to Uncover Valuable Industry Trends (Before They’re Big)

Who can benefit from this session?

VP of Marketing, Marketing Director, Marketing Strategist

Presenter

Ethan Brooks 

 

Sign up and read more details for this session.

 

3. Dr. Jane Goodall—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

Presenter
Dr. Jane Goodall

 

Sign up and read more details for this session.

 

4. RevOps: The Operating System for Scaled Growth

Who can benefit from this session?

C-Suite Executives, VP of Marketing, Marketing Director, Marketing Strategist

Presenters

Sid Kumar

Alison Elworthy

 

Sign up and read more details for this session.

 

5. Glennon Doyle—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

Presenter
Glennon Doyle

 

Sign up and read more details for this session.

 

Friday: In-Person Sessions

1. How to Lead a Small Team to Marketing Success with Agile

Who can benefit from this session?

VP of Marketing, Marketing Director, Marketing Strategist

Presenter

Dorien Morin-Van Dam

 

Sign up and read more details for this session.

 

2. How to Scale Marketing While Growing Revenue 5x in One Year

Who can benefit from this session?
VP of Marketing, CMO, Marketing Director, Marketing Strategist

Presenter

Sarah Breathnach

 

Sign up and read more details for this session.

 

3. How to Use HubSpot’s Tech Stack for a Thriving Pipeline

Who can benefit from this session?

VP of Marketing, Marketing Director, Marketing Strategist

Presenters

Mike Hart

Phoebe Scott

 

Sign up and read more details for this session.

 

4. How Your Business Can Use Video Across Your Customer Journey

Who can benefit from this session?
VP of Marketing, Marketing Director, Marketing Strategist

Presenters

Taylor Corrado

Chris Lavigne

 

Sign up and read more details for this session.

 

5. President Barack Obama—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

Presenter

President Barack Obama

 

Sign up and read more details for this session. 

Friday: Virtual Sessions

1. Kudzi Chikumbu & TJ Adeshola—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

Presenters

Kudzi Chikumbu

TJ Adeshola

 

Sign up and read more details for this session.

 

2. How AI Will Transform the Way Marketers Work

Who can benefit from this session?
C-Suite Executives, VP of Marketing, Marketing Director, Marketing Strategist, Marketing Coordinator, Writers and Designers, UI/UX Pros

Presenter

Dale Bertrand

 

Sign up and read more details for this session.



3. Afternoon—Spotlight

Details about this session are coming soon. Stay tuned in the links below.

 

Sign up and read more details for this session.

 

4. Founders Stage Session

Details about this session are coming soon. Stay tuned in the links below.

 

Sign up and read more details for this session.

 

Pick Your Sessions and Pack Your Bags!

I hope this article helps you align your priorities for this year’s INBOUND. As you pick your sessions, be sure to consider your company, team, or client goals—and share this article with a colleague or friend to help them decide, as well. 

If you’re going to Boston and attending in person, make sure you’re prepared: Pack the essentials, prepare an itinerary, and pick the sessions you want to attend. 

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Join us at our Intelligent Inbound® lounge, stop by our booth, and book a meeting with us in person or virtually.

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Alejandra Melara

About the author

Alejandra Melara is a Marketing Manager based out of El Salvador, Central America. Ale is our very first LATAM employee. She's worked remotely for the past 5 years and she's had different roles in sales and marketing. In her free time, she works on creating educational videos around digital marketing for her "InboundNomad" social accounts where she promotes traveling the world while being a full-time marketer. Read more articles by Alejandra Melara.

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