April 17, 2019
April 17, 2019
By Paul Schmidt
Marketers in financial and investment firms have some of the most stringent policies in place around their advertising practices. The teams that have access to the right tools and the most fluid processes are the ones that are able to keep up with the fast-paced, mobile consumer and stay ahead of the competition.
Here are four technology areas your financial and banking organization should be exploring to empower your marketing team and reduce compliance headaches:
Make sure your team has access to tools that stay up to date with the latest GDPR and email privacy standards. Some of the features needed to maintain compliance are:
At the end of the day, your marketing team should feel confident that they understand the clear boundaries of what types of public-facing content can be published with and without additional legal approval. Your marketers shouldn’t be making legal compliance decisions on their own. With the right tools, processes, and clear policies in place, you can ensure your marketing team doesn’t feel like they are putting your entire company’s reputation and legal standing in jeopardy.
About the author
Paul Schmidt is a director of client services at SmartBug Media. He works with clients on SEO, analytics, lead generation, sales enablement, customer success and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston Read more articles by Paul Schmidt.