Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Whether you’re new to all marketing automation software or just to the Marketo programs, this blog will divulge the best Marketo training resources to get you started with the Marketo platform.Like any “new to you” technology or tool, there is a learning curve to adopting Marketo as your marketing automation software, especially if you’ve never worked with any other marketing automation platforms. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.
Best Free Marketo Training Resources
The age old cliche of “you get what you pay for” isn’t as popular in terms of learning these days. With the tools that exist today, it’s easy to find a plethora of information about a given subject for free on the internet. Here are our top free training resources to help you learn the ins and outs of the Marketo platform:
1. Marketo University Online
One of the best ways to learn about Marketo is straight from the source. To access the Marketo University Online library, you’ll need to create a free account.
The Marketo team has introduced a ton of free training resources that will help you not only get started with the basics of the Marketo platform but also deep dive into related marketing subjects, all with a focus on how to complete them in Marketo.
For beginners. Marketo University Online has a “New to Marketo Learning Path,” with their top six picks for getting you up to speed on the fundamentals of using their platform, including:
- Email Marketing Basics
- Customer Relationship Management (CRM) Sync
- List and Data Maintenance
- Marketo Administration
- Marketo Certified Associate Exam Study Guide
2. Marketo Blog and Community
Another great way to learn about Marketo straight from the source is through the Marketo Blog. This free resource has articles on how to use the Marketo platform to execute on a variety of marketing tactics, including marketing technology, marketing automation, customer experience, demand generation, and so much more.
Similarly, Marketo has built a community of users who engage with the brand and its users to ask questions and seek solutions. The Marketo Community highlights discussions, blogs, documents, and videos, all for learning more about the platform and its capabilities.
3. Marketo Website Documentation
As mentioned in the above section, Marketo also has a library of documentation available to the public, for learning more about the marketing automation platform and how it can help marketers like you. In the ”Getting Started” module, you’ll find helpful training resources on getting set up and producing quick wins. You can also use this site to search for specific information or questions you have about the platform.
4. Marketo Webinars
If you’re a visual learner, you may be interested in one of the many webinars Marketo has available on demand. You can search by topic and even view different types of learning materials such as worksheets, videos, kits, templates, and more. We recommend starting with Marketo Tips & Tricks to learn more about the platform and how it can help you achieve your marketing goals.
5. Udemy Course
Udemy is an online library of free and paid courses for professionals and students to learn more about a variety of subjects. They have several courses on the Marketo platform, and they even have a free course available for those looking for a foundational training series. For more information on paid courses available on Udemy, check out the paid section below.
YouTube is another great platform to learn about the basics of Marketo. There are even a few channels dedicated specifically to helping you get started with the Marketo platform.
If you’re looking for more branded content, explore the Marketo Engage channel. Here you’ll find demos, webinars, Marketo University videos, and more to help you on your journey. Another YouTube channel you might find useful is ShowMeLeads. Although this channel isn’t dedicated to Marketo only, it is dedicated to teaching you the ins and outs of marketing, and they have several pieces of content about the Marketo platform.
Best Paid Marketo Training Resources
If you’re looking for more great training resources for Marketo, there are also a few paid opportunities you can purchase to further your knowledge.
1. Adobe Course Catalog
Since the Adobe acquisition of Marketo in 2018, their team has added several resources to the Adobe Course Catalog dedicated to all things Marketo. To access this library of information, you need to purchase a seat for one of Adobe’s learning subscriptions. Depending on the subscription you choose, you’ll find several available learning modules to best suit your unique needs. Some of the ways to learn include:
- Virtual public classes
- On-demand courses
- Dedicated learning paths
2. Udemy Paid Courses
Finally, on the paid side are paid Udemy courses. While we mentioned a free Udemy course in the previous section, Udemy also has several Marketo classes for purchase that can help you with specific topics and how to achieve them using Marketo and certification prep courses.
If you’ve made it this far in our article, you understand the importance of knowing your marketing automation tool and the various tactics and results it can help you perform and achieve. As you continue to learn more about Marketo with these top-notch resources, take time to evaluate and optimize your use of Marketo with our Marketo Audit Tool.