By Christopher Hutchens

This week in inbound marketing we'll look at 10 things we can learn from online advertising in 2017, five tools to use for CRO optimization, plus we'll look at five resolutions marketers should keep in 2018.

1) New & Noteworthy

10 Things I Learned About Online Advertising in 2017

Online advertising is filled with constant changes, new technology, and evolving strategies. Throughout the year, marketers are working to keep up with and adapt to all of these changes, which is why it’s important to look back every year and reflect on what has changed in digital and what that means for the future. In this article, David Rodnitsky reviews 10 things he learned about online advertising in 2017.

 

How Facebook Video Ads Watch Time Compares Across Channels

In a new blog post from Facebook, the social media giant explains how video ads vary by context. Mark Rabkin, head of ads at Facebook, recently said, “There is no singular video ad experience on mobile. Instead, there is a variety of unique experiences, each requiring a different approach.” As video continues to grow and become an integral part of marketing strategies, this article shows how Facebook video ads vary across formats.

 

Related Content: Download the Busy Marketer's Guide to Increasing Traffic

 

 2) Grow Your Inbound Marketing

5 Favorite Tools for CRO Initiatives

CRO, or Conversion Rate Optimization, sounds pretty simple: Increase the number of website conversions by improving website experience. But anyone who’s actually worked in CRO knows this process isn’t as easy as it sounds. With so many tools available, how do you know where to start? In this blog, SmartBug’s CRO specialist Kristen Patel shares five favorite tools for CRO initiatives.

 

Using HubSpot Workflows to Empower SDRs with Internal SMS

How are you using marketing automation workflows to empower your sales team? Hubspot makes it incredibly easy to notify sales reps on new leads—which helps many companies improve their sales process—but unfortunately, not every company utilizes this technology. In this article, we look at how you can use HubSpot workflows to empower sales development reps with internal SMS.

 

3) Marketing Reports, Updates, and Trends

2018: Year of the Influencer or Year of Influencer Marketing Implosion?

You’ve probably heard of “influencer marketing”—a marketing strategy that uses people with large social media followings to push a product or service. Although influencer marketing has been successful for many companies in recent years, there are some risks associated with the strategy. In this blog, Kevin Lee looks as the benefits and risks of influence marketing.

 

3 Resolutions Marketers Must Keep to Thrive in 2018

As 2017 ends, it’s important for us as marketers to look back at the strategies and tactics we used last year and see where we can improve. What did we learn? What worked and what didn’t? In this article, Mike Sands shares resolutions that markets should strive for in 2018.

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Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.