January 12, 2018
SmartBug Media® Acquires Globalia, Inc., Solidifying Its Position as the World’s Largest, Deepest and Most Decorated HubSpot Partner With Solutions for the Entire Customer Lifecycle. Read the Press Release!
January 12, 2018
This week in inbound marketing we'll look at 10 things we can learn from online advertising in 2017, five tools to use for CRO optimization, plus we'll look at five resolutions marketers should keep in 2018.
Online advertising is filled with constant changes, new technology, and evolving strategies. Throughout the year, marketers are working to keep up with and adapt to all of these changes, which is why it’s important to look back every year and reflect on what has changed in digital and what that means for the future. In this article, David Rodnitsky reviews 10 things he learned about online advertising in 2017.
In a new blog post from Facebook, the social media giant explains how video ads vary by context. Mark Rabkin, head of ads at Facebook, recently said, “There is no singular video ad experience on mobile. Instead, there is a variety of unique experiences, each requiring a different approach.” As video continues to grow and become an integral part of marketing strategies, this article shows how Facebook video ads vary across formats.
2) Grow Your Inbound Marketing
CRO, or Conversion Rate Optimization, sounds pretty simple: Increase the number of website conversions by improving website experience. But anyone who’s actually worked in CRO knows this process isn’t as easy as it sounds. With so many tools available, how do you know where to start? In this blog, SmartBug’s CRO specialist Kristen Patel shares five favorite tools for CRO initiatives.
You’ve probably heard of “influencer marketing”—a marketing strategy that uses people with large social media followings to push a product or service. Although influencer marketing has been successful for many companies in recent years, there are some risks associated with the strategy. In this blog, Kevin Lee looks as the benefits and risks of influence marketing.
As 2017 ends, it’s important for us as marketers to look back at the strategies and tactics we used last year and see where we can improve. What did we learn? What worked and what didn’t? In this article, Mike Sands shares resolutions that markets should strive for in 2018.
About the author
Christopher Hutchens was formerly an E-commerce Marketing Strategist at SmartBug Media based in Salt Lake City. Originally from Chicago, Chris graduated from Mizzou and worked in Columbia, Missouri as an interactive project manager for five years before coming to SmartBug. Outside of work, Chris loves to travel, snowboard, and play/watch basketball. Read more articles by Christopher Hutchens.