Socotra Capital

Bridging the Branding Gap with a Sleek and Cohesive New Website

Background

Since 2008, the premier private lenders at Socotra Capital have provided consistent, reliable, and fast hard money loans to borrowers of all backgrounds nationwide. As professional hard loan lenders, the Socotra team specializes in turning the real estate aspirations of borrowers and investors into a reality. Herzer Financial, a subsidiary of Socotra Capital, funds real estate ventures in California.

Herzer Financial is a long-standing client of SmartBug Media^®, having initially recruited our services several years ago to revamp its outdated website and enhance its online image. Pleased with the positive results of that project, the Herzer team approached SmartBug once again to discuss a refresh of the Socotra Capital website.

Consistency of Branding and Messaging

The client’s satisfaction with the Herzer website revamp influenced its decision to update the Socotra website with a more contemporary and cohesive brand image that captured both lenders’ service offerings.

A Professional Yet Approachable Look

We expanded Socotra’s brand visual language by incorporating subtle color overlays, image compositions, and illustrations to create a modern, professional yet approachable look and feel. We updated the icon style to be simple and clean, using filled icons to support information and resonate with clients.

Custom Image Implementation

Abstract geometric wave patterns were used to evoke characteristics from the logo mark and maintain cohesiveness throughout the brand usage. We also leveraged engaging hero images and created custom iconography to draw the eye without overwhelming the user.