Multiple Platforms, Multiple Headaches
Although the Habitat Greater San Francisco website had been redesigned
in 2012, it still had numerous challenges that kept it from being
effective for visitors, donors, volunteers, and staff.
The site wasn’t mobile-friendly, there was no way to do A/B testing, and
it was only one of several platforms being used by the organization.
Different tools were utilized for volunteer management, email marketing,
website content, social media management, and customer relationship
management. To toggle from one function to another, a staff member would
have to log out of one platform and log in to another, often multiple
times per day. Productivity definitely took a hit, notes Samantha Salas,
Digital Marketing and Web Content Manager at Habitat Greater San
Francisco.
“We needed something that could bring all these elements together, to
simplify access and streamline our operations,” she says. “I knew that
if we could achieve that, we could start getting to the next level when
it came to workflows and communication.”
Another factor was the ReStore, she added. Although connected to
Habitat, the store required its own microsite, rather than a page on the
Habitat site. Without an autonomous online presence, the retail
operation was struggling to do more brand marketing, and to update its
content with SEO in mind..
