Background
Boundless is a promotional product distributor, based in Austin, Texas, specializing in creating long-lasting, positive connections with the target audiences of its customers. For a company that specializes in branded merchandise, the Boundless brand wanted to make a better impression with website visitors. Boundless turned to SmartBug Media® to upgrade its website to generate leads, better explain its products and services, and deliver a more impactful, more appealing user experience. After a comprehensive discovery process that included persona interviews, SmartBug created a custom homepage as well as templates for the rest of the website, and introduced graphical elements that resonate with Boundless’s target audience.
