Showcasing the New Brand of a Branded Merchandise Company
Boundless is a promotional product distributor, based in Austin, Texas, specializing in creating long-lasting, positive connections with the target audiences of its customers. For a company that specializes in branded merchandise, the Boundless brand wanted to make a better impression with website visitors. Boundless turned to SmartBug Media® to upgrade its website to generate leads, better explain its products and services, and deliver a more impactful, more appealing user experience. After a comprehensive discovery process that included persona interviews, SmartBug created a custom homepage as well as templates for the rest of the website, and introduced graphical elements that resonate with Boundless’s target audience.
SmartBug created a page showcasing Boundless’s curated collections—in the form of lookbooks—that displayed examples of the branded merchandise that the company produced for its customers.
SmartBug built a portfolio page that highlights case studies and delves into success stories of Boundless and its clients.
By creating and adding custom elements such as animations and interactive features, we gave the updated website a fun vibe that it had been previously lacking.
The redesigned Boundless homepage was built with personas in mind, includes social proof, and highlights the company’s culture.