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Medical device company boosts marketing efficiency through expert partnership

How EvoEndo’s Partnership with SmartBug Enhanced Its Marketing Potential

A medical device company turned to SmartBug to enhance its small but mighty marketing team and elevate its overall strategy.

EvoEndo Logo

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EvoEndo Key Results

9%
Average organic MoM growth (vs. 1–3% industry average)
29%
Increase in email open rates

Background

EvoEndo® is a grassroots medical device company that serves children's hospitals across the US as leaders in transnasal endoscopy (TNE). Its breakthrough FDA-cleared device introduces sedation-free TNE to physicians and patients across the country, allowing children to undergo procedures in minutes instead of hours. 

From an initial focus on HubSpot implementation and onboarding to ongoing marketing assistance, EvoEndo and SmartBug have blossomed into long-term strategic partners.

 

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The Need

Trying to Do More with Less 

EvoEndo had tons to do, but limited bandwidth. Its small but mighty team had their hands full with marketing campaigns and reporting, missing key opportunities. The company needed an expert partner to support strategy and execution.

EvoEndo turned to SmartBug for the agency’s HubSpot expertise. The team knew it wanted to learn from the best and put the CRM to work for email marketing and deal management. The first steps? Set up HubSpot and learn how to use it. 

As a startup, we had a lot to do and very little time to do it. We knew we needed an expert partner to accelerate our progress.

Paula Rocha, Senior Project Manager at EvoEndo
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Our Solution

HubSpot Efficiency Leads to Deep Partnership

EvoEndo wanted to unlock HubSpot’s full value, turning to SmartBug for support. The relationship started small, focusing first on CRM troubleshooting. SmartBug set up the CRM to help EvoEndo learn the basics and determine its needs. 

“We started doing a lot of targeted email marketing campaigns, using sequences, and doing A/B testing. SmartBug was very actively involved in creating effective workflows." says Ridhima Sharma, Digital Marketing Manager

With early success across HubSpot implementation and onboarding, EvoEndo realized the SmartBug team could handle anything thrown their way. The collaboration has evolved into a strategic partnership, with HubSpot at the core to centralize marketing so EvoEndo can scale like a much larger team.

  • Sales Hub to set up pipelines, improve deal visibility, track time to close, and refine sales training.

  • Marketing Hub for targeted email campaigns to drive higher open rates.

  • Content Hub to create two audience-focused websites for doctors and patients.

  • Operations Hub for custom reporting and workflows to keep data clean, saving four hours per week on CRM upkeep.

"People can't believe our team is so small. A big reason we can accomplish so much is that we have your (SmartBug) support," says Paula. "Together, we get work done more quickly and effectively."
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The Results

SmartBug Partnership Fuels Strategic Growth

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SmartBug has become an extension of the EvoEndo team over the course of more than four years, continually finding new ways to strategize and execute together. 

“If you think about what we've done and how we've used SmartBug on the sales or marketing side, you guys are true partners,” says Ridhima. “And we're building more and more robust campaigns.”

On Friends, they say, “You’re my lobster.” But SmartBug is EvoEndo’s octopus, acting as another “arm” of the company and integrating across digital, social, and sales to drive success. 

EvoEndo’s operations have evolved thanks to SmartBug’s “unbelievable level of customer service”—going above and beyond at every turn. A two-day onsite brainstorming and consulting session brought each side together to prioritize the roadmap, leveraging intimate collaboration to solidify their strategic partnership. 

"I know we're going to get the support and the feedback required,” says Paula. “Your team brings in the right resources when we need them.”

 

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EvoEndo has also refined its web presence by creating HubSpot sites for its two core audiences—physicians and patients. Built with Content Hub, the physician site (evoendo.com) drives significant physician-focused traffic, while the patient site (evoendopatient.com) generates 4-6 patient inquiries per week.

“We had one website that was focused on everybody. But we started realizing based on analytics that the messaging was very directed to physicians. So it was a really big project for us to divide that website into one focused just on the physicians and another focused on the patients... We started getting a lot of traffic on the patient side, because now we’re giving them what they were looking for.” states Ridhima.

EvoEndo credits SmartBug as a source of ongoing ideas and time-saving suggestions. Between consulting and strategy, there’s always something new to elevate the company’s sales and marketing.

 

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EvoEndo' Take:

It's one of the healthiest consulting relationships I've ever had. It's super comfortable.

Paula Rocha
EvoEndo, Senior Project Manager

SmartBug is a valuable partner our team has come to rely on.

Ryan Hartman
EvoEndo, Chief Operating Officer
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