Biography
Over Jen’s career, she has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together” and that great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.
Recent Articles by Jen
![Unlocking the Power of HubSpot’s Smart CRM for Healthcare Marketing and Other Regulated Industries](https://www.smartbugmedia.com/hs-fs/hubfs/Healthcare%20Marketers%20Looking%20at%20Data%20Blog%20Crop.png?width=768&height=512&length=768&name=Healthcare%20Marketers%20Looking%20at%20Data%20Blog%20Crop.png)
Unlocking the Power of HubSpot’s Smart CRM for Healthcare Marketing and Other Regulated Industries
Unlock the power of HubSpot's Smart CRM for regulated industries such as healthcare. Learn how to leverage customer data while maintaining compliance standards.
Read More![Image of a hand stopping a few pieces from falling](https://www.smartbugmedia.com/hs-fs/hubfs/Unveiling%20the%20Risks%20Why%20Purchasing%20a%20Lead%20List%20Is%20a%20Costly%20Mistake.jpg?width=768&height=512&length=768&name=Unveiling%20the%20Risks%20Why%20Purchasing%20a%20Lead%20List%20Is%20a%20Costly%20Mistake.jpg)
Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake
Uncover the dangers of buying a lead list. Learn why it's a costly mistake and how to build organic leads for sustainable business growth.
Read More![A group of marketers looking at a wall that has the strategy laid out](https://www.smartbugmedia.com/hs-fs/hubfs/Deal%20Pipeline%20DINAL.jpg?width=768&height=512&length=768&name=Deal%20Pipeline%20DINAL.jpg)
Mastering the Deal Pipeline: 5 Tactics to Boost Conversion Rates
Discover powerful tactics to boost conversion rates in your deal pipeline. Master the art of lead qualification, scoring, nurturing, and optimization.
Read MoreEvents
![Image for join webinar between Sierra Ventures and SmartBug Media](https://www.smartbugmedia.com/hs-fs/hubfs/Webinars/Sierra%20Venture%20SBM%20Webinar_Event%20Image.png?width=528&length=528&name=Sierra%20Venture%20SBM%20Webinar_Event%20Image.png)
Founders’ Playbook: Website Foundations for a Successful User Experience
![Jen Spencer speaking at B2BMX West 2024](https://www.smartbugmedia.com/hs-fs/hubfs/SmartBug%20Event%20Assets/B2BMX%202024/Jen%20Speaking_B2BMX%20Social%20Promos.png?width=528&length=528&name=Jen%20Speaking_B2BMX%20Social%20Promos.png)
Retain, Engage, Sustain: Crafting Content That Keeps Customers Coming Back
![College HUNKS Hauling Junk & Moving 2024 Reunion](https://www.smartbugmedia.com/hs-fs/hubfs/SmartBug%20Event%20Assets/CHHJ%202024%20Reunion/CHHJ%202024%20Reunion%20Banner.png?width=528&length=528&name=CHHJ%202024%20Reunion%20Banner.png)
College HUNKS Hauling Junk & Moving 2024 Reunion
![Promo image for SmartBug and Klaviyo webinar during Nearbound Summit 2023](https://www.smartbugmedia.com/hs-fs/hubfs/Nearbound%20Summit%20Promo%20Image_November%202023.jpeg?width=528&length=528&name=Nearbound%20Summit%20Promo%20Image_November%202023.jpeg)
Nearbound Summit: How to Attach Partners to Customers so Everyone Wins
![INBOUND 2023: Visit SmartBug the RollWorks ABM Lounge Graphic](https://www.smartbugmedia.com/hs-fs/hubfs/INBOUND%202023/rollworks%20lounge%20INBOUND%202023%20-%20happy%20hour.png?width=528&length=528&name=rollworks%20lounge%20INBOUND%202023%20-%20happy%20hour.png)