In the past, e-commerce businesses have utilized site optimization and paid campaigns as primary means of revenue growth. Although this approach isn’t completely outdated, recent changes in consumer behavior, customer needs, and cost increases for paid advertisements have made the landscape of e-commerce marketing more complicated.
As far back as 2002, organic growth served as an important marketing strategy for e-commerce businesses. At the time, the competition on Google and other search engines was minimal. With the rising costs of paid advertising on Google, Facebook, Amazon, and other platforms that are popular for e-commerce, more companies are returning to the roots of e-commerce marketing by developing organic growth campaigns.
In other words, they’re turning to inbound marketing.
Originally posted on E-Commerce Times. Read More.