To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

October 17, 2018

Jen Spencer, VP of Sales and Marketing for SmartBug Media, recommends starting with the end in mind, reverse engineering your marketing campaign, and setting up ‘mile markers’ along the way to track trends in your prospects’ digital footprints” in Chief Marketer.

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To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

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