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Supercharge Your Pipeline

SmartBug Media's Jen Spencer to Present at Ops-Stars

October 24, 2017

IRVINE, Calif., Oct. 24, 2017 /PRNewswire/ -- SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR, announced today that Jen Spencer, SmartBug's VP of sales and marketing, will present at Ops-Stars on Wednesday, November 8th, at 1:30pm. The session, titled "Creative Ideas + Operations = Killer Campaigns," is currently open for registration at

Spencer is a prolific writer and speaker and is focused on helping businesses increase sales leads, close more customers, and enhance the reach of their brands. In the tactical session, Spencer will share some of SmartBug Media's highest-converting marketing efforts while revealing the operational components that transformed these creative ideas into truly "killer" campaigns.

"Ops-Stars shines a spotlight on the critical work that sales and marketing operations professionals are performing while also serving as an educational playground for us to continue to hone our craft," says Spencer. "When you look at any marketing campaign, big or small, there's an operational component that, if missing, can be detrimental to the success of the intended sales outcome. We hear a lot about sales and marketing alignment, and in most cases, ops will be the lynchpin that makes the magic work."

Keynote speakers include Kirk Lacob, assistant GM of the Golden State Warriors; Doug Pepper, managing director at Shasta Ventures; Will Soupcoff, head of CRM at Optimizely; and Jeff Serlin, former VP of sales operations at Marketo and current VP of sales operations & strategy at Campaign Monitor. Additional speakers will be presenting in sessions, panels, and through the discussion of case studies. Presenters represent the following companies: SmartBug Media, Revinate, FunnelWise, Bugcrowd, ServiceMax, Cloudera, StreetLight Data, Akoonu, Databricks, Marketo, Sage Intacct, G2 Crowd, Box, Tealium, Bluewolf, Huron, Stepien, and Appirio.

"We're seeing this incredible growth in Marketing Ops, Sales Ops, Revenue Ops and Business Ops. The fastest-growing companies realize the importance of Ops," says Ashwath Kakhandiki, Vice President of Marketing for LeanData - Ops-Stars production company. "It isn't a back-office function anymore. It's central to the entire go-to-market strategy."

About SmartBug Media

For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work and an Inc. 5000 company. You can learn more about SmartBug Media at

About Ops-Stars

Ops-Stars is a growing community of sales and marketing operations professionals who are crucial to modern business success. Ops pros no longer are the unsung heroes of the revenue-generation process. They have a seat at the table, helping design strategic initiatives that push their businesses forward. Ops-Stars offers them a chance to meet, learn, and share.