SmartBug Media Hires SaaS Marketing Expert Katy Katz to Further Strengthen Technology Marketing Practice Area
December 7, 2016
IRVINE, CA – December 7, 2016 - SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, has hired software-as-a-service (SaaS) marketing expert Katy Katz as a Senior Consultant. Katz will advise clients on inbound marketing strategies, marketing ideation, SEO and content research and direction.
Katz has 10 years’ experience in inbound marketing within the software, healthcare, education, small business and legal industries and will assist SmartBug Media in creating inbound marketing strategies for clients across various industries. Katz previously was the Content Director for Inturact where she developed the agency’s process for creating and managing content strategy.
Prior to her time at Inturact, Katz worked as an Inbound Marketing Specialist for five years at Collegis Education where she created digital marketing strategies, their social media and blog management plan and the inbound marketing development plan.
“I am thrilled to join such a strong team of marketers from all over the country,” says Katz. “SmartBug Media encompasses a team that is passionate about inbound marketing and it shows in the execution of their smart digital strategies for clients. I look forward to bringing my expertise to the agency and in helping our clients to make marketing decisions that will grow their business.”
Katz has an Inbound Marketing Certification from Market Motive as well as numerous HubSpot certifications. She is a frequent speaker at conferences, including Pubcon, State of Search, MnSearch and Zenith.
“Katy is a talented and well-rounded addition to our team in all facets of inbound marketing and that is important for our agency. She is forward-thinking in her approach and this will help to direct our clients as the marketing industry continues to evolve,” says Ryan Malone, Founder and CEO of SmartBug Media. “She is an excellent fit for what our agency and our clients are looking for and we are lucky to have her as part of our SmartBug Media team.
For more than seven years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest rated agency in the history of the HubSpot ecosystem. We also boast the highest ROI documented from any HubSpot partner -- 3,558% and 14,500% ROI on a six-month and three-year campaign.
For a free inbound marketing or web design consultation, or to learn more, visit http://www.smartbugmedia.com/ or call 949-236-6448.