SmartBug Media Hires Healthcare Marketing Experts J'Neal Hachquet and Drew Cohen as Marketing Strategists
September 27, 2017
IRVINE, Calif., Sept. 27, 2017 /PRNewswire/ -- SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR—announced today its hire of healthcare industry experts J'Neal Hachquet and Drew Cohen as marketing strategists for the agency, working to help clients achieve their digital marketing goals.
Hachquet will be responsible for working with clients to build and execute strategic marketing programs that include inbound marketing, website development and optimization, SEO, and blogging. Previously, Hachquet was a Marketing Business Partner for Renown Health, where she developed marketing strategies and advertising campaigns for more than 30 service lines, as well as the overall Renown Health brand, with ROIs ranging from 55 percent to 1,352 percent. Hachquet has a Bachelor's degree in marketing and an MBA from the University of Nevada, Reno, and is a member of the American Advertising Federation (AAF) and the Public Relations Society of America (PRSA).
"I look forward to working alongside some of the nation's brightest and most talented marketers," says Hachquet. "Being surrounded by the strategic and creative energy at SmartBug will fuel my desire to help clients grow while reaching their marketing goals."
Cohen, also with a background in healthcare, will be working to bring continuous innovation to SmartBug's clients. Previously, Cohen was a Senior Manager, Digital Marketing, at Surgent Professional Education, where he developed comprehensive inbound marketing programs and was instrumental in the launch of Surgent's redesigned web presence. Cohen has a degree in marketing from West Chester University and has spoken at Rowan University, West Chester University, and several high schools across New Jersey and Pennsylvania about strategic branding and inbound marketing. Cohen has also conducted several seminars and presentations on the importance of personal branding and social media marketing.
"When you combine a passion for marketing with top-level talent, it's easy to understand why SmartBug has the incredible reputation that they do," says Cohen. "A continuous hunger for growth is the foundation for SmartBug's client success, and I am thrilled to be working with such an amazing group of individuals that make up this talented team."
"Healthcare is a key industry for SmartBug, and both Drew and J'Neal are experts. They are strategic hires, and I am sure that their know-how will elevate the work we do for our clients," says Ryan Malone, Founder and CEO of SmartBug Media. "Their comprehensive understanding of the industry, matched with their solid marketing background and drive to win for clients, is an excellent combination, and we are excited to have them on the SmartBug team."
About SmartBug Media
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work and an Inc. 5000 company. You can learn more about SmartBug Media at https://www.smartbugmedia.com.