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SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

May 8, 2018

IRVINE, Calif., May 8, 2018 – SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients reach and exceed their business and marketing goals.

Deyo previously served as Senior Digital Marketing Manager at Stantive Technologies Group, where she was responsible for the development and management of global B2B and demand generation marketing programs, including strategic planning, budget management, execution, and ROI tracking. In her previous capacity, Deyo successfully yielded 40 percent of all new license revenue via vertical-based acquisition and demand generation activities in key distribution channels and strategic industry verticals. She also designed and built more than 100 content offerings, grew overall website traffic by 185 percent in two years, and decreased overall cost-per-lead by 35 percent.

“From the moment I became acquainted with SmartBug, two things immediately stood out: the agency’s amazing culture and the incredibly talented and passionate marketers who work there,” Deyo said. “I am excited to join such brilliant minds and start helping our clients reach and exceed their business and revenue goals.”

As Deyo joins the agency during a time of growth, she will have many opportunities to put her B2B marketing experience to work.

“We’re excited to have yet another superb marketer join our ranks,” said Amber Kemmis, VP of Client Services. “Kristen has achieved a history of success by implementing data-driven marketing strategies, and we know our clients will benefit from her expertise.”

Deyo studied social and political history at Queen’s University and earned a graduate degree in integrated marketing communications from St. Lawrence School of Business.


About SmartBug Media

For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, Inc. 5000 company, and the winner of 36 MarCom Awards in 2017 and 32 AVA Digital Awards in 2018.

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