SmartBug Media Adds Higher Ed Marketing Veteran Carrie Hopkins as Marketing Strategist
February 1, 2018
IRVINE, Calif., Feb. 1, 2018 /PRNewswire/ -- SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced today the addition of Carrie Hopkins as Marketing Strategist. Carrie will help SmartBug's clients achieve measurable growth with innovative digital strategies.
Previously, Hopkins served as Director of Digital Marketing at Trevecca Nazarene University, where she directed and executed the school's strategic roadmap for digital and inbound marketing. While leading demand generation for the university, she maintained the same cost per student while growing enrollment by 66 percent over a three-year period. Hopkins looks forward to bringing her expertise in SEO, SEM, social media, website properties, and digital content creation to the SmartBug marketing team.
"I am thrilled to be on a team that is full of some of the nation's top inbound talent," says Hopkins. "SmartBug lives and breathes strategic growth, and they're passionate about serving their clients. I'm looking forward to digging in and delivering some game-changing campaigns for our clients!"
As SmartBug continues to enjoy rapid growth, it has been adding experienced marketers like Hopkins to its already talented team.
"The growth Carrie has helped to achieve at Trevecca speaks volumes to her skills in higher ed and B2C marketing in general," says Amber Kemmis, VP of Client Services. "We are thrilled to have Carrie joining the team so she can apply those skills to our clients."
Hopkins holds an MBA from Trevecca Nazarene University. She also earned a B.S. in Marketing and International Business from University of Tennessee, where she also minored in Spanish.
About SmartBug Media
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, Inc. 5000 company, and the winner of 36 MarCom Awards in 2017 and 32 AVA Digital Awards in 2018.