SmartBug Media Enhances PR Department with Industry Veteran Jennifer Tolkachev
March 27, 2019
Tolkachev Aims to Create New Business Opportunities and Develop PR Strategies That Complement SmartBug’s Marketing Offerings
IRVINE, Calif., March 27, 2019—SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced the addition of Jennifer Tolkachev as Public Relations Strategist and Team Lead. In this role, Jennifer will lead SmartBug’s PR department, working to create new business opportunities while directing efforts to increase brand awareness and promote thought leadership for existing clients.
Prior to joining SmartBug in December 2018, Tolkachev owned and worked as the Creative Director for Sprout Creative, a consulting company that offered creative writing, public relations, and marketing communications services. Her corporate, agency, nonprofit, and media expertise enabled her to masterfully manage PR and communications activities and strategies for companies of all sizes.
“I’m thrilled to join an amazing team of experts at SmartBug, with the goal of working together to create an atmosphere where PR and marketing initiatives both complement and augment each other,” said Tolkachev. “I also look forward to working with a wide variety of clients to create and execute effective PR strategies that will help them achieve their goals.”
Tolkachev got her start in public relations working for a high-profile United States Senator. After that, she honed her skills in the booming hi-tech industry, working both in-house and at several PR agencies. Tolkachev then opened her own consulting agency where she branched out to represent B2B and B2C clients in a variety of industries, including green tech, legal, financial, medical, architectural, sports, and entertainment. She has nearly 25 years of experience in public relations, media relations, corporate communications, and project management.
“I am excited to have Jen join our team and lead the expansion of our PR offerings,“ said Ryan Malone, CEO and founder of SmartBug Media. “In an industry where reputation, reach, and thought leadership are key success factors, Jen is the perfect fit for SmartBug because she brings years of PR agency leadership combined with operator experience from running her own business.”
Tolkachev earned a Bachelor of Arts degree in Government from Smith College. She has also done pro bono work for Habitat for Humanity, the Association for Women in Technology, the Roy Emerson Adoption Guild, and AGMA Global.
About SmartBug Media™
SmartBug Media™ is a globally recognized Intelligent Inbound™ marketing agency assisting businesses in growing revenue by generating leads, increasing brand awareness, and building customer loyalty through content marketing, sales enablement, web development, marketing automation, and public relations.
As HubSpot’s 2018 Global Partner of the Year, SmartBug™ is the highest-rated HubSpot partner in the world. The company has not only been named twice to the Inc. 5000 list of fastest-growing companies, but it has also won several Great Place to Work® awards. With more than 100 awards for client work in 2018 alone—and a team with a combined 550 marketing certifications—SmartBug is fully dedicated to delivering client success and an unparalleled agency experience. For more information about SmartBug Media, visit smartbugmedia.com.
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