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Inbound Marketing Agency SmartBug Media Releases Ultimate Guide to Developing Buyer Personas

May 29, 2013

SmartBug Media’s E-Book offers 75 persona questions and step-by-step process to help businesses better market their products and services

Irvine, Calif. (PRWEB) May 29, 2013 - SmartBug Media, nationally-recognized inbound marketing agency and leading Hubspot Certified Partner helping businesses generate leads, increase awareness, and build brand loyalty, announced today it is releasing a guide to help businesses better market their products and services through the use of buyer personas. The e-book The Ultimate Guide to Inbound Marketing Personas: 75 Questions to Jump-Start Your Content is available for free download at

An essential component of an inbound marketing strategy is the utilization of online content to attract potential customers. Marketers target potential customers by using a combination of content that approaches that become more effective if you understand your audience. Persona development provides a deeper level understanding that allows businesses to truly speak to their target customers.

Recent research shows that a large percentage of marketers struggle to develop personas that translate into marketing results. Besides emphasizing the connection between personas and inbound marketing and offering a powerful three-phase approach to developing personas, this e-book also provides 75 interview questions—aimed at marketing and sales teams as well as customers—to guide the process.

“Every marketer understands the importance of maximizing ROI for campaigns,” said Ryan Malone, SmartBug Media president and CEO. “The more you understand about your customers, the better you will be able to reach them. Persona development is a cost-effective process that will allow you to get the most from your inbound marketing budget. This guide helps businesses solve a major challenge in their marketing planning.”

To download The Ultimate Guide to Inbound Marketing Personas: 75 Questions to Jump-Start Your Content, visit:

About SmartBug

SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers, and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products, and white paper marketing. Named in the top 1 percent of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot’s website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products, and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small business and leading brands such as Acxiom Corporation, Atria Senior Living, Brookdale Senior Living, HireRight, FiberLight, INC Research, Liberty Mutual, Morgan Stanley Smith Barney, and Valpak. For a more information, visit or call 877-858-3922.