Leading Marketing Agency to Help Steer the Future of HubSpot’s Global Partner Program
IRVINE, Calif., April 18, 2019—SmartBug Media™—a leading Intelligent Inbound™ marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has been named to HubSpot’s Partner Advisory Council. As part of a highly select group of companies, SmartBug™ is eager to share its insight, ideas, and successes to help steer the future of HubSpot’s global partner program.
HubSpot created its Partner Advisory Council (PAC) in 2017 in order to gather valuable feedback from its most successful partners. The goal of the PAC is to turn that information into actionable intelligence to improve its partner program and better address the needs of partners from all over the world. The 2019 PAC members were chosen after completing a rigorous and highly competitive application process that considered the quality of their ideas and identified the top leaders among HubSpot partners. Only 15 distinguished companies were selected to represent North America.
“It is a great honor to be chosen by HubSpot to serve as one of the influencers that will shape its partner program for years to come,” said SmartBug’s CEO and Founder Ryan Malone. “We are excited to bring our expertise, unique business model, and channel experience to help HubSpot further increase the value it offers to the partner community. We look forward to sharing our expertise as HubSpot’s Global Partner of the Year and most decorated partner, while working together with other top agencies to strengthen the global partner program.”
The PAC will meet virtually every month to discuss updates and changes to the program. HubSpot will also rely on the PAC to provide feedback on product betas, new partner tools, and programmatic changes. The partners will work together to leverage their best practices and provide candid feedback in order to drive the value of the program.
“We are thrilled to have SmartBug Media, our 2018 Partner of the Year, add its voice to the PAC,” said Katie Ng-Mak, VP of global partner strategy and operations at HubSpot. “The council will certainly benefit from SmartBug’s expertise and successes as we seek to improve our partner program as a whole. I look forward to using this opportunity to build on our relationship with SmartBug and our other great PAC members.”
This year, HubSpot launched six geo-specific PACs: North America, Latin America, EMEA, Australia and New Zealand, Southeast Asia and India, and Japan. Each PAC is expected to bring a fresh perspective to HubSpot’s agency partner program, act as a sounding board for the company, enable better access to new products and beta features for its Gold, Platinum, and Diamond partners, and continue to improve HubSpot’s program for the future.
About SmartBug Media
SmartBug Media™ is a globally recognized Intelligent Inbound™ marketing agency assisting businesses in growing revenue by generating leads, increasing brand awareness, and building customer loyalty through content marketing, sales enablement, web development, marketing automation, and public relations.
As HubSpot’s 2018 Global Partner of the Year, SmartBug™ is the highest-rated HubSpot partner in the world. The company has not only been named twice to the Inc. 5000 list of fastest-growing companies, but it has also won several Great Place to Work® awards. With more than 100 awards for client work in 2018 alone—and a team with a combined 550 marketing certifications—SmartBug is fully dedicated to delivering client success and an unparalleled agency experience. For more information about SmartBug Media, visit smartbugmedia.com.
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