Leading Inbound Marketing Agency Publishes Resource on Tapping the Strategic Potential of Websites
IRVINE, CA--(Marketwired - February 23, 2016) - SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, today announced it is publishing a guide to using growth-driven design to maximize the marketing potential of a company's website. The e-book What Is Growth-Driven Design? is available as a free download at http://www.smartbugmedia.com/growth-driven-design-ebook.
Design is perhaps the most crucial component of a strong marketing platform because of its impact on so many key assets that are used to attract, convert, and delight potential leads and customers. Yet many marketers focus on the look of their websites without considering the strategy behind their designs. Growth-driven design is essential not only for the appearance of a website, but also, and perhaps more importantly, for the long-term marketing goals companies hope to achieve and exceed. SmartBug's new e-book explores this concept. Among the guide's features:
- What growth-driven design (GDD) is and how it works
- Five strategic planning goals companies should make when implanting GDD
- Several tactical steps companies should take after launching their websites
- The cost benefits of GDD
"Growth-driven design takes customers into consideration by looking into the analytics and assessing their behaviors," says Ryan Malone, SmartBug's CEO and Founder. "Once a company can figure out how leads and customers are behaving on its website, it can better provide the information they need. Our new e-book delves into the myriad possibilities and potential of growth-driven design."
To download this e-book or learn more about SmartBug Media, visit http://www.smartbugmedia.com.
SmartBug Media is a nationally recognized and full-service inbound marketing agency that helps companies utilize inbound and content marketing to increase leads, customers, and revenue. A HubSpot Diamond Partner and top-ranked agency, SmartBug boasts the highest ROI documented from any HubSpot partner-3,558% and 14,500% ROI on a six-month and three-year campaign, respectively. SmartBug Media invests heavily in marketing talent, agency processes, content, and creative to consistently exceed customer expectations.
For more information, visit http://www.smartbugmedia.com or call 949-236-6448.