Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data.
In my decade-plus of working with clients, around half of the new clients I work with don’t have GA (Google Analytics) configured properly.
Typical issues stem from duplicate tag implementation, tag manager setup, cross-domain tracking and so much more.
Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working.
Originally posted on Search Engine Journal. Read More.