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Inbound Marketing Agency SmartBug Media Helps SaaS Company Phase 5 Group Realize 4,200% Lead Growth in Three Months

March 23, 2015

Case Study Details Continuous Improvement Company's Marketing Growth After Relying on SmartBug Media's Inbound Marketing Expertise and Knowledge of the HubSpot Software

IRVINE, CA--(Marketwired - March 09, 2015) - Date here, 2014 - SmartBug Media, a leading inbound marketing agency and Platinum HubSpot Partner Agency, today announced impressive results of its work with continuous improvement leader, Phase 5 Group. The entire case study is available at:


Phase 5 Group created a revolutionary cloud-based software solution, EON, that allows Operations Leaders to systematically manage and optimize their continuous improvement programs. As the company launched EON they were challenged with how to build an audience for a powerful, yet virtually unknown product and turned to inbound marketing and HubSpot. In order to see results as fast as possible, Phase 5 Group commissioned SmartBug Media to lead the strategy and execute within HubSpot. The results were astounding.

After only three months, Phase 5 Group reported:

  • 4,200% Increase in Total Leads
  • 446% Increase in Total Traffic
  • 440% Increase in the Visit-to-Lead Conversion Rate

SmartBug Media's Full-Service Inbound Marketing Package included persona development, premium content offers, a complete keyword and search engine optimization strategy, lead nurturing, and conversion paths. All were implemented to realize the most impactful results in a short amount of time.

"We were small, so no one was calling us and asking for the software. We relied on an outbound strategy via conferences and cold calling hoping we were reaching the decision maker at the right time," says Brian Wilkins, Senior Director of Business Development at Phase 5 Group. Wilkins began to read about the software, the solutions it provided, and how inbound marketing was the new way to enter a marketplace. "Ultimately, after getting engaged in their process, I realized that the inbound approach HubSpot was taking worked on me. That's what convinced me that I needed the software and needed to figure out the right way to implement the strategy." However, being resource constrained (time and know-how), Wilkins realized Phase 5 Group would need help. He sought out HubSpot Partner agencies through the HubSpot Marketplace and called SmartBug Media first due to its five-star rating.

"After speaking with Ryan Malone, it was clear SmartBug Media was the right fit for EON. He just got it. Then I heard that the team consisted of several past HubSpot employees, and that further solidified my confidence in the team," says Wilkins. "We would be nowhere in inbound marketing without the partnership we have with SmartBug Media. We needed someone that knew the space and that could learn the ins-and-outs of our business quickly. SmartBug Media has consistently succeeded in both areas."

"Phase 5 Group's EON is solving a critical problem within the CI industry," said Ryan Malone, founder and CEO of SmartBug Media. "We're happy we could deliver a robust inbound marketing strategy that contributed such immediate results."

To learn more about SmartBug Media's Inbound Marketing packages visit:

About Phase 5 Group

Phase 5 Group has extensive experience in helping companies deploy transformational and sustainable continuous improvement programs across highly distributed manufacturing environments. It has provided tools, solutions, and expertise to some of the world's leading companies to maximize the value of their structured CI programs. Phase 5 Group built EON, the world's first continuous improvement management platform, to help companies manage broad-based CI deployment. More information is available at

About SmartBug

SmartBug Media is a nationally-recognized and full-service inbound marketing agency that helps companies utilize inbound and content marketing to increase leads, customers and revenue. A HubSpot Gold Partner and top-ranked agency, SmartBug Media boasts the highest ROI documented from any HubSpot partner -- 3,558% and 14,500% ROI on a six-month and three-year campaign. SmartBug Media invests heavily in marketing talent, agency processes, content and creative to consistently exceed customer expectations. For a free inbound marketing consultation or to learn more about SmartBug Media, visit or call 949-236-6448.