September 16, 2015
Topics: Inbound Sales, Sales Tools, Sales Enablement
Join our award-winning team of whip-smart marketers.View Open Positions
September 16, 2015
By Juli Durante
NOTE: HubSpot launched HubSpot Sales Hub in 2017.
Sidekick, HubSpot's standalone tool for sales professionals, lets users gain intelligence about emails sent to prospects. Users can see who opens their emails, when emails get opened and how many times the recipient has opened. It integrates with HubSpot, Salesforce, Google Chrome, Outlook, and Gmail. A "freemium" tool, it's something your sales team should definitely be using, if they aren't already. Now, with the offical launch of Sidekick for Business and an abundance of new features, Sidekick is more attractive than ever.
On May 19, 2015, HubSpot 'officially" announced Sidekick for Business, which brings all of your team onto a single sales platform. Key features include:
Sidekick for Business lives within the HubSpot CRM.
Since May, HubSpot has been making improvements to Sidekick for Business to make it a more powerful, flexible tool for sales users. Here are three improvements to tell your sales team about now:
The "Documents" feature in Sidekick lets sales reps share content and see how prospects engage with it. With the latest updated, you can:
The Sidekick Stream shows sales reps how users interact with the emails and documents they have been sent. Now, when HubSpot CRM and Sidekick are integrated, sales users can see their stream directly in CRM without having to look at a separate tool. Reps can see:
Users can access the stream by navigating to Sidekick > Stream in the CRM integration.
In addition to the product updates within the CRM, the Sidekick Team has added Contact Profiles to Outlook. Contact profiles. The Contact Profile sidebar shows users:
Sidekick helps sales reps send the right messages to the right prospects at the right time. It helps your sales team follow up with and more effectively work the inbound leads you've been generating for them - helping your close the loop and measure ROI. With reps closing more business, it's a win-win.
About the author
Juli Durante was formerly a team lead and marketing strategist for SmartBug Media. She has been using HubSpot and practicing inbound marketing since 2011, first as a one-woman inbound marketing team and then at SmartBug. A born and bred Jersey girl, she's a graduate of Rutgers University where she studied Anthropology, Art History, and Classics, making a very natural transition to digital marketing. Juli's education helped her learn more about research, analysis, and Jasper Johns, which she applies today when planning and measuring campaigns. She's particularly passionate about CRO and website optimization. Read more articles by Juli Durante.