Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
March 2023
Customer Journey Analytics
*Available to Marketing Hub Enterprise customers only
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HubSpot Update Details
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Create a report with customer journey analytics to view the impact of every interaction a contact has with your business. With a journey report, you can determine which touchpoints work best for attracting customers.
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| SmartBug's Impact |
This is a huge update from HubSpot! Analyzing the customer journey is critical to any successful marketing strategy, and this update just made it so much better. We can work with you to leverage the new customer journey analytics to provide tailored solutions to help you optimize your multi-channel approach for an enhanced customer experience.
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March 2023
Associate 'Pop-Up CTAs' With A Campaign
*Available to Marketing Hub Pro+ customers
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HubSpot Update Details
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You can now associate the new pop-up CTAs with your Campaign. Within the Campaigns product, this new type of CTA is called CTAs (Beta), while the original CTAs keep the name ‘Calls-to-action’. Please note that the naming convention will be adapted over the coming months.
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| SmartBug's Impact |
With this new feature, you can now create more targeted calls-to-action that align with your specific campaigns, providing a more personalized experience for your audience. And with the ability to track the performance of these pop-up CTAs within campaigns, it becomes easier to analyze their impact and make data-driven decisions for future marketing efforts.
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March 2023
Random Sample From Any List
*Available to Marketing Hub Pro+ customers
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HubSpot Update Details
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Easily create a new static list with a select number of randomized members from an existing list.
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| SmartBug's Impact |
This update is particularly useful for marketers looking to conduct A/B testing with list sizes under 1k (a req. for email a/b tests), as well as testing the effectiveness of their segmentation strategies. With this update, our digital marketing services can now leverage randomized sampling for a more accurate and insightful analysis of customer behavior and preferences.
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March 2023
Receive Calls In HubSpot
*Available to all products and plans. Phone numbers can only be assigned to paid seats in Sales or Service Hub. Safari web browser doesn’t support this feature.
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HubSpot Update Details
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With this new feature, sales, and service reps can answer incoming calls, manage missed calls, and listen to voicemails inside HubSpot.
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| SmartBug's Impact |
This is a game-changer for sales and customer support teams, as it streamlines communication with callers and helps employees to access customer records and take real-time notes during calls more efficiently. With HubSpot's inbound call feature, businesses can improve their response time and provide better customer service.
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March 2023
Colored Deal Tags
*Sales Starter: Deal tags apply to all pipelines
**Sales Professional, Sales Enterprise: Deal tags can be applied to a specific pipeline
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HubSpot Update Details
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You can now create colored deal tags, making it easier for sales reps to visually scan the board view and know which deals to prioritize. Super admins can create up to ten (10) deal tags, each based on a set of conditions. Deal tags will appear on board cards when those conditions are met.
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| SmartBug's Impact |
Visually scanning and prioritizing deals just got much easier. By using these colored tags, sales reps can quickly identify important deals and easily correlate trends across your deals. This update can streamline the sales process, increasing productivity and revenue.
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March 2023
Drag and Drop Modules in Blog Post Editing
*Available to all CMS Hub tiers
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HubSpot Update Details
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This update allows you to drag and drop modules into the rich text area of your blog posts, making the blog editing experience simpler and more intuitive.
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| SmartBug's Impact |
This feature allows for a more user-friendly editing experience for our clients, with the ability to seamlessly rearrange and customize their blog posts. It's an important update that streamlines the editing process and saves time, meaning we can help our clients produce even more engaging content more efficiently.
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Take advantage of SmartBug services for streamlined implementation of HubSpot and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!
