September 9, 2014
Topics: Content Marketing, Inbound Marketing
Join our award-winning team of whip-smart marketers.View Open Positions
September 9, 2014
By Dolly Howard
The biggest advantage of repurposing your e-book content is getting a second chance to engage with your buyer personas. Some familiar methods you may already use include blogging, sending promotional emails, and/or posting announcements on social media. However, if you're looking to take a step further, here are six creative ways to repurpose your e-book content:
Not only is a podcast more personal than a blog but it's also a great social channel for people to connect with your brand. According to Converse Digital, podcasting has increased 105% and podcast listeners have grown 163% since 2006.* Your new podcasting career could be one audio file away. Simply start off by breaking down your e-book chapters into episodes.
An infographic is an effective way to reach visual learners who like quick snippets of information. This might appeal more to a higher level executive who prefers to get their information fast rather than having to read an e-book cover to cover. Another benefit is that this type of graphic is easily shared among social media channels.
By defining major themes or chapters of your e-book, you could create a webinar or webinar series for your audience. As stated by the Content Marketing Institute, 61% of B2B marketers rate webinars as the most effective content marketing tactic.** Plus, webinar slides are a great way to add to your SEO strategy, especially when you upload them to a website like SlideShare.
Be proud of your e-book accomplishment and generate buzz about it in your business community. You can customize your news release titles to be dynamic and eye catching while still maintaining optimization of keywords.
Don’t rule out Pinterest for your social media sharing because e-book content still applies. You can post your e-book announcement, e-book chapters, and blog posts about your e-book on this popular, highly-visual social channel. Put one of the ladies on your team in charge and she’ll know what to do.
Encourage your co-workers to personalize their email signatures by highlighting your company’s latest e-book release with a direct link to download it. This will increase e-book views and downloads by people you communicate with on a regular basis.
Remember, there’s no need to recreate the wheel every time you develop a piece of content and there's plenty of ways to repurpose your e-book in a creative way. If you’re interesting in learning for even more creative ideas, make sure to check out SmartBug Media's e-book, How to Turn a Single E-Book Into a 101 Piece Content Marketing Machine.
About the author
Dolly Howard was formerly Director of Marketing for SmartBug Media. Previously she worked as a senior marketing consultant leading SmartBug Media clients in strategy for lead conversion improvement and total marketing ROI. As a past HubSpot employee, Dolly is excited to share her knowledge and help enterprise companies grow their business. Read more articles by Dolly Howard.